Overview
This Fortune 500 TV provider partnered with Inuvo to recruit for a plethora of varied positions. Inuvo used IntentKey technology to target job seekers with interests specific to each job role, then found more granular concepts of interest—like hourly wage, years of experience, scripting language, and broadcasting. Inuvo found qualified candidates and outperformed CPA goals each quarter by targeting younger audiences early in their job search.