Overview
In order to fill a plethora of varied positions across the company, this Fortune 500 television provider partnered with Inuvo to find and convert job seekers at scale.
Using IntentKey technology, Inuvo identified individuals with areas of interest specific to each job role, such as electronics, security devices, computers, TV, and video equipment.
Inuvo then optimized the campaign to even more granular concepts of interest that included:
- Hourly Wage
- Years of Experience
- Computer Programming
- Scripting Language
- Broadcasting
Inuvo discovered a younger audience, who were openminded to career options—and found them early in their job search.
The client saw high job application and placement rates. Inuvo was able to outperform the CPA goals each quarter for every job type. The success of the campaign and knowledge of applicants has led to a strong partnership.
