Overview
A luxury gym asked Inuvo for help to identify their market while using privacy-first techniques and technology. The top-performing categories included concepts such as diet and fitness, athletic wear, nutrition, and health.
While the campaign began with these broad categories, IntentKey refined to more precise intents, such as:
- Group Fitness Studio
- Trainer Program
- CrossFit-Style Training
IntentKey allowed the client to accurately reach, at scale, people interested in joining a gym—while utilizing cookieless and non-trackable browsing technologies.
The campaign delivered a 4.7x increase in organic searches for the client and a 73% increase in leads during the first month of its deployment.
