Overview
A major pharmaceutical company wanted to drive online user engagement for their hypothyroidism drug.
Inuvo ensures consumer privacy in health-related campaigns with these steps:
- No audience targeting
- Target pages with related interests, not specific ailments.
- Health categories not used in IntentKey technology
modeling - Ad creatives do not advertise for a specific ailment
- Retargeting of generic branded ads only
- Campaign data is proprietary and specific to that
campaign - No PII information is associated cookie profiles
By analyzing the most engaged users on the pharmaceutical company’s hypothyroidism pages, the IntentKey technology was able to build a profile of previously unknown interests, such as an interest in gluten and lactose free recipe. Inuvo was then able to target pages related to those interests.
The pharmaceutical company doubled the scope of the campaign as a result of the quality interest and engagement generated.
