Objective

Raise brand awareness of a new hypothyroid drug without violating HIPAA regulations

Overview

Inuvo ensured consumer-privacy and generated engagement and interest in a major pharmaceutical company’s new hypothyroidism drug.  This was achieved by using the IntentKey technology to analyze the interest of people engaged in the company’s hypothyroid content, leading to the discovery of an interest in gluten and lactose free recipes.

Intent Signals

  • Lactose-Free Diet
  • Gluten Free Foods
  • Gluten Free Recipes
  • Wheat
  • Dietary Restrictions
  • Meal Plans
  • Foods to Avoid
  • Fatigue
  • Bloating
  • Dairy Alternatives

Key Results

Generated

Online Engagement

Doubled

Scope of Campaign

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