Objective

Build positive brand awareness for a large corporation in a state that typically does not welcome big business

Overview

Inuvo focused on health, outdoor and adventure along with traditional agriculture categories to persuade traditionally wary Hawaiians that a modern agriculture company was good for jobs and the community.  The results of the campaign were a significant brand lift and generation of a CTR of 20% above average.

Intent Signals

  • Agricultural Products
  • Genetic Engineering
  • Beta Carotenes
  • Hawaii Weather Forecast
  • Pontoon Boats
  • High Surf
  • Health Effects of GM Foods
  • Healthy Eating
  • Organic Food
  • Boating and Fishing

Key Results

Achieved

Brand Lift

Achieved Above-Average CTR of

20%

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