LITTLE ROCK, Ark., June 26, 2018 — Inuvo, Inc. (NYSE American:INUV), a leading provider of artificial intelligence for advertising that serves partners, brands and agencies, today announces how its IntentKey™ technology has increased the consumer’s intent to visit an Inuvo client’s destination by 81%.
Inuvo’s IntentKey™ is a patented, contextually-based, machine-learning technology created to mirror the manner in which the human brain can instantly associate ideas, emotions, places, people, and objects. This prospecting engine enabled Inuvo’s client, Streetsense, to reach consumers at the top of the consideration funnel, as they were planning their vacations.
When we think coastal vacation, we instantly associate concepts such as lodging/resorts, family vacations, sightseeing, lifeguards, fishing, dining and more. For humans, these are natural associations between concepts, learned through the consumption of information over time. Yet typical advertising targeting methods had been unable to make these kinds of connections to target the right audiences on the right webpages with the right message until now, with the IntentKey.
The IntentKey™ was trained by 4 billion pages of content where it learned through a trillion examples the relative importance of how 25 million concepts relate to each other. The advertising power from this Artificial Intelligence (AI) cannot be overstated. For example, Inuvo was able to leverage the IntentKey™ for Streetsense on behalf of a historic coastal region’s tourism program to find precise concepts that put the advertisement in front of consumers as they were researching vacation options. In fact, Inuvo increased intent to visit more than three times the average score for tourism campaigns as measured by Nielson’s Normative Scores.
Jennifer Jasper, Senior Account Director at Streetsense, said, “I always look forward to being able to incorporate Inuvo technology into my Marketing Outreach Plan as it not only helps intercept visitors at the top of the funnel, but its patented technology allows us to identify, target and intercept those prospects in a completely different way. When paired with rich media ad units and the proper research, we have seen intent to visit a destination increase by as much as 81%. Who wouldn’t love those results?”
About Inuvo, Inc.
Inuvo®, Inc. (NYSE American:INUV) is a market leader in intelligent advertising, aligning brands with appropriate content and consumer intent. The artificial intelligence within our patented IntentKey™ leverages contextually-based machine learning that mirrors the manner in which the human brain can instantly associate ideas, emotions, places, people and objects. Inuvo harnesses this power by delivering high performing campaigns reaching audiences that would typically be missed. To learn more about Inuvo, please visit www.inuvo.com or download our app for Apple iPhone or for Android.
Streetsense is an experience-focused strategy and design collective that creates brands people love and places people love to be. Powered by in-depth insights and an interdisciplinary approach, we are experts at creating, transforming, and driving consumer demand to brands and places. To learn more about our impact, visit www.streetsense.com, and follow us on Twitter and Instagram at @realstreetsense and on Facebook facebook.com/realstreetsense.
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as “anticipate,” “plan,” “will,” “intend,” “believe” or “expect” or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to our lack of profitable operating history, successful integration of the business acquired in February 2017, changes in our business, potential need for additional capital, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2017 as filed with the SEC on February 8, 2018. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.
Andrea Haldeman, Chief Revenue Officer
KCSA Strategic Communications
Valter Pinto, Managing Director