Overview
The retailer partnered with Inuvo to increase online sales, attract new customers, and to ultimately elevate their profile as a direct-to-consumer brand.
Upon reaching their traditional audience of women 25-54, IntentKey® discovered online purchasers were also interested in:
- Sports Betting
- Real Estate
- Finance
- Investments
Utilizing this information, Inuvo introduced the retailer’s products to new audiences by serving display ads on sites.
The retailer was able to meet all their objectives. Remarkably, the campaign produced more than five times the amount of revenue versus ad spend, exceeding the ROAS goal by 81%.
