Creative Specs

Display Specs

File types: JPEG, JPG, PNG, GIF, and HTML5

Creative Unit Name Initial Dimensions (WxH in pixels) Max Initial File Load Size Host-initiated Subload HTML5
Sidekick 970×250 150 KB 300 KB
  • ZIP package containing HTML/CSS/JS + assets
  • index.html a the primary file
Medium Rectangle 300×250 150 KB Not allowed for this unit
  • ZIP package containing HTML/CSS/JS + assets
  • index.html a the primary file
Wide Skyscraper 160×600 150 KB Not allowed for this unit
  • ZIP package containing HTML/CSS/JS + assets
  • index.html a the primary file
Leaderboard 728×90 150 KB Not allowed for this unit
  • ZIP package containing HTML/CSS/JS + assets
  • index.html a the primary file
Half Page 300×600 150 KB Not allowed for this unit
  • ZIP package containing HTML/CSS/JS + assets
  • index.html a the primary file
Smartphone 320×50 50 KB Not allowed for this unit
  • ZIP package containing HTML/CSS/JS + assets
  • index.html a the primary file

Video Specs

Specifications for Hosted VAST Video Creatives

Max Video File Size Video Duration Recommended Minimum Bit Rate Recommended Minimum Size File Types
4.7 – 6.6 MB 6s 2500 -8000 kbps 1080×1920 px MP4
4.7 – 6.6 MB 15s 2500 -8000 kbps 1080×1920 px MP4
9.4 – 13.1 MB 30s 2500 – 8000 kbps 1080×1920 px MP4

CTV Specs

Creative Type Media Type  Bitrate Minimum Resolution Duration
VAST MP4 15,000 kbps – 30,000 kbps 1920×1080 15 or 30 seconds

Native Specs

Field Guidelines
Title 25 character maximum
Body 140 character maximum
Image
  • 4:3 aspect ratio
  • 1200×627
  • 150 KB max
Sponsored By 25 character maximum (brand of advertisement)

Audio Specs

Specifications for Hosted Audio Creatives

Max Audio File Size File Type Duration Bit Rate
   2.2MB    15s, 30 s or 60s    MP3   160 kbps

Providing an Audio Verification URL is required. The Audio Verification URL points to the brand that your audio creative represents. A creative without a verification URL will not pass the creative audit.