With countless streaming services to choose from, this media-streaming provider wanted to drive potential cord cutters to their site and encourage web sign-ups & free trials.
Aside from the obvious interest in TV and movies, IntentKey® was also able to identify a variety of additional entertainment interests for the key audience, such as:
- Performing Arts
- Comics + Comedy
- History and Anthropology
The campaign drove new user traffic to the site, generating a total of 4,600 free trial sign-ups while also beating the client’s CPA goal by 50%.
The client requested Inuvo add retargeting midway through the campaign—and in just 45 days the tactic generated 1,119 free trial signups and overperformed on the CPA goal by 55%.
Inuvo was given the greenlight for additional campaigns, focusing on specific show launches.
