Convert potential cord cutters into free trial sign-ups


This streaming service wanted to drive cord cutters to their site and encourage free trials sign-ups. IntentKey realized a variety of additional entertainment interests for the key audience. The original campaign, plus retargeting (introduced halfway through), generated a total of 5,719 free trial sign-ups while also beating the client’s CPA goals by 50%-55%.

Intent Signals

  • How to Watch TV
  • Stream Weekly Episodes
  • Show Exclusives
  • Online Multimedia
  • Reviews on YouTube
  • Free Trial Account
  • Upcoming Sci-Fi Movie
  • Two-Part Documentary

Key Results

Beat CPA Goal by

More than 50%

Received Total of

5,719 Trial Sign-Ups

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