Overview
This wine brand asked Inuvo to help them boost their loyalty program membership and email subscribers. The wine brand wanted to promote perks for joining, such as:
- Early news of wine releases
- Discounted pricing
- Loyalty points good for swag and gift cards
IntentKey discovered that those interested in the loyalty program were very engaged with wine media content, such as:
- Rated Wines
- Wine Details
- CellarTracker
- Soft Coolers
Inuvo used those interests to acquire new loyalty members. Furthermore, Inuvo competitively reached wine enthusiasts to gain greater market share for the brand.
The result was a successful loyalty program signup that doubled the number of existing loyalty members at half the CPA of other partners in the plan.
