A cancer treatment center partnered with Inuvo to promote a new proton therapy, which is less invasive and more effective than traditional radiation treatments.
The campaign goal was to cost-effectively reach and convert more patients in an incredibly niche market.
Interest in hospitals and insurance coverage naturally aligned with the campaign, but as IntentKey® identified more granular concepts, it revealed these audiences were highly interested in the following:
- The news
- Current world events
- Family experiences
- Golf tournaments
- Living a healthier lifestyle through diet and physical activity
Inuvo was able to find the cancer treatment center’s audience at a larger scale, resulting in more patients at a CPA 49% below goal. This allowed the cancer treatment center to focus on healing patients and helping families.
