Increase patient volume through leads reached in a HIPAA compliant, privacy-safe manner


Inuvo partnered with a cancer treatment center to promote a new proton therapy. While hospitals and insurance coverage were the obvious targets, Inuvo’s IntentKey technology identified more granular concepts that aligned with the campaign, including current world events, family experiences, golf, and living a healthier lifestyle. The campaign successfully reached a niche market, resulting in more patients at a CPA 49% below goal.

Intent Signals

  • Hospitals in the US
  • Men’s Health
  • Medical Insurance
  • Estate Planning
  • Coping Strategies
  • Family Vacation
  • Healthy Diets
  • Low-Impact Exercise

Key Results


Increased at Scale

Below CPA Goal by


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