Objective

Increase patient volume through leads reached in a HIPAA compliant, privacy-safe manner

A cancer treatment center partnered with Inuvo to promote a new proton therapy, which is less invasive and more effective than traditional radiation treatments.

 

The campaign goal was to cost-effectively reach and convert more patients in an incredibly niche market.

 

Interest in hospitals and insurance coverage naturally aligned with the campaign, but as IntentKey® identified more granular concepts, it revealed these audiences were highly interested in the following:

 

  • The news
  • Current world events
  • Family experiences
  • Golf tournaments
  • Living a healthier lifestyle through diet and physical activity

 

Inuvo was able to find the cancer treatment center’s audience at a larger scale, resulting in more patients at a CPA 49% below goal. This allowed the cancer treatment center to focus on healing patients and helping families.

Key Results

Below CPA Goal by

49%

Patients

Increased at Scale

Intent Signals

  • Hospitals in the US
  • Men’s Health
  • Medical Insurance
  • Estate Planning
  • Coping Strategies
  • Family Vacation
  • Healthy Diets
  • Low-Impact Exercise