Objective

Recruit medical staff & researchers for biotech firm’s new R&D facilities

Overview

Inuvo helped an oncology-focused biotech firm recruit staff that wanted to make a difference for their new R&D facilities, meeting very specific traits. IntentKey technology refined targeting to granular interests such as laboratory and pharmaceuticals, as well as those engaged in ongoing professional development. The campaign beat CTR by 17% and delivered on qualified candidates.

Key Results

Found

Highly Specific Candidates

Beat CTR by

17%

Intent Signals

  • Pharmaceuticals
  • Networking
  • Laboratory
  • Portfolio Management
  • Find a Company
  • Dream Job
  • Diagnosis or Treatment Recommendations
  • Medical Information