Overview
The oncology-focused biotech firm had specific requirements for the recruiting campaign:
- Located in the East Bay & surrounding areas
- Prior employment history in biotech pharmacokineticsor pharmaceutical sciences
- A wide range of roles
- People desiring to make a difference in the world
The campaign audiences were built from categories around health, careers, and employment. IntentKey refined down tomore granular interests, such as pharmaceuticals and laboratory.
The top-performing audience had ideal traits of quality applicants. Serious prospects engaged in:
- Ongoing professional development
- A clear effort to stay up-to-date and cutting edge
Thanks to IntentKey’s ability to narrow down to granular interests,Inuvo found and reached the ideal candidates, beating the CTR by 17% and delivering an additional 9% value-added impressions due to an optimized budget.
