IntentKey Models - Black Friday

IntentKey by Inuvo

Holiday Savings Audience Models

Reach High-Value Black Friday & Cyber Monday Audiences

As holiday shopping approaches, so do holiday savings, and distinct consumer groups emerge: deal seekers, tech enthusiasts, gift planners, and early holiday shoppers. Capitalize on this prime opportunity to engage with highly motivated audiences as they prepare for the biggest shopping days of the year. These consumers are actively researching products, comparing prices, creating wishlists, and mapping out their shopping strategies across both online and brick-and-mortar stores. IntentKey’s pre-built, ready-to-activate models make it simple to connect with your ideal Black Friday or Cyber Monday audience. Don’t miss this chance to put your products and offers in front of consumers when they’re most ready to buy.

How are models activated?

IntentKey audience models are now available for activation! These AI-powered models can be accessed directly by clients through a PMP, or our team at Inuvo can activate the models on your behalf. While we offer a set of pre-built models focusing on key Black Friday/Cyber Monday audiences, such as tech shoppers, beauty buffs, and those prepping for holiday toys, these are just a starting point. Our data experts will work with you to customize, expand, or refine the models to precisely target your desired audience segments and achieve your unique campaign goals.

Want a different model?

This is only a sampling of IntentKey’s modeling capabilities! Our team can build precise custom models to maximize relevance and response. Contact us today!

HOME APPLIANCE UPGRADERS

Bargain-hunting homeowners eager to upgrade their living spaces. They seek deals on appliances, electronics, and home improvement items from major retailers. These practical shoppers balance quality with affordability, looking for smart home tech, organization solutions, and household essentials to enhance their daily lives and home comfort.

Available Daily Media Impressions
55.37M – 90.5M

Daily Audience Reach
3.15M – 4.62M

SKIN & BEAUTY BUFFS

Beauty enthusiasts passionate about skin and body care, nutrition, and cosmetics. They frequent Ulta, follow beauty influencers, and eagerly anticipate Black Friday & Cyber Monday deals. These shoppers invest in hair styling tools, explore clean beauty options, and incorporate advanced ingredients like retinol into their routines, always hunting for the next game-changing product at the best price.

Available Daily Media Impressions
47.35M – 61.64M

Daily Audience Reach
2.74M – 3.49M

HOME ENTERTAINMENT ENTHUSIASTS

Deal-seeking entertainment enthusiasts looking to upgrade their home tech during Black Friday & Cyber Monday sales. They’re interested in a wide range of products, from gaming consoles and computers to smart TVs and sound systems. These tech-savvy shoppers value immersive experiences, whether gaming, streaming, or enjoying high-quality audio, and are always on the lookout for the latest gadgets to enhance their home entertainment setup.

Available Daily Media Impressions
75.24M-108.24M

Daily Audience Reach
3.81M-4.83M

TOY TREASURE HUNTERS

Holiday-minded parents and gift-givers seeking deals on toys and children’s items. They’re drawn to beloved brands like Disney, Barbie, and LEGO, shopping for both preschoolers and older kids. These family-focused buyers plan ahead for Christmas, balancing fun and educational value in their toy choices while eagerly hunting seasonal discounts on must-have gifts.

Available Daily Media Impressions
68M-106.04M

Daily Audience Reach
3.65M – 5.22M