Awareness to Action
IntentPath is a first-of-its-kind visualization that maps how audiences move from Awareness -> Engagement -> Action.
IntentKey® Technology
Intelligence built for how intent actually forms.
IntentKey AI is built specifically for advertising, aligning human motivation with media. It analyzes live open-web activity to leverage contextual signals, behavioral patterns, online trends, and consumer sentiment to power effective programmatic advertising.
Predictive intent modeling
Models audience intent from open-web behavior to reach people based on motivation, not identity.
Privacy-by-design architecture
No personal data or cookies—only concepts designed to remain compliant as signals evolve.
Continuous model refresh
Trained on 110B+ pages and refreshed with 1M+ URLs ingested daily to reflect what people are researching now.
Proprietary concept graph AI
Built on a patented concept graph (25M+ concepts) trained to understand how ideas connect across the open web.
IntentPath
Visualize the Journey to Decision.
See how intent evolves—from early curiosity to decision—across real audience journeys.
Follow real journeys
See how a user starting with "Outdoor Hiking" evolves into "Lightweight Gear" and finally "Waterproof Boots."
Proof you can show
Understand exactly why an audience converts by showing the concepts they engaged with along the way—transparent, concept-level proof that validates creative and targeting decisions.
Targeting Leverage
The 24-hour targeting advantage.
In a bid-based economy, speed, precision, and scalability define the advantage.
By modeling intent as it forms from live signals, IntentKey delivers actionable targeting leverage.
Intent before it’s obvious
IntentKey surfaces emerging motivation before consumers recognize it themselves—and before demand becomes competitive.
What is Targeting Leverage?Act 24 hours ahead
IntentKey identifies high-value audiences up to 24 hours before traditional systems can bid on these inventories.
Works where IDs fail
Achieve this precision with zero reliance on cookies—built to perform across Safari, iOS, private browsing, and ID-free environments.
Find Audiences Others Can't
IntentKey Platform
Operationalize intelligence in seconds.
Inspired by how teams work today: Drop in a URL or prompt, and watch the AI build a living audience model instantly.
Audience creation on demand
Type a prompt like "Sustainable Luxury Travel" and get a custom model in seconds.
Build a modelSee intent where it’s surging
From viral moments to emerging cultural trends, IntentKey can model anything. Turn what’s happening online right now into actionable audience intelligence.
What’s trending now?Ship models without friction
Push models directly to your DSP via Deal ID across CTV, OLV, Display, Native, and Audio, or request managed service from our expert team.
Watch Platform TutorialClick a hotspot to learn more about each section.
Audience Size & Sentiment
What’s happening right now — and what’s coming next
This view shows how audience demand and sentiment are moving together over time, revealing not just how big an audience is, but how they feel. Predictive ranges highlight where both size and sentiment are likely to land next, helping teams anticipate momentum shifts before they peak or decline.
Where intent is accelerating
This map surfaces where specific concepts are gaining traction geographically. Instead of static location targeting, it highlights emerging regional signals—allowing campaigns to align investment with real-time demand as it appears across states, cities, or ZIP codes.
Audience Composition
These indices show how this audience over- or under-indexes across key demographic dimensions like age, income, household makeup, and education. Rather than defining people by static profiles, this layer helps validate who is showing intent right now and how they compare to the general population.
Concept Graph / IntentPath
How interests connect and evolve
This visualization maps the concepts driving awareness and engagement—and how they relate to one another. It reveals the pathways audiences take as intent forms, deepens, and shifts, giving marketers clarity into why an audience is motivated, not just what they clicked.
IntentKey AI
Target motivation, not identity.
Our proprietary, patented AI is designed to understand the meaning behind content—not just the keywords within it. It recognizes that a user reading about "soundproofing" isn't just about construction—it could be a podcast launch, a new baby, or a home office renovation. By recognizing why someone is engaging with content, IntentKey translates real-world behavior into motivation-first models that can be acted on in real time.
Live intent signals
Ingests 1M+ URLs daily, analyzing language, sentiment, and emotional context across the open web.
Concept graph intelligence
Maps signals to a patented concept graph (25M+ concepts)—understanding associations like "magnesium -> sleep aid" vs. "magnesium -> alloy wheels."
Motivation-first models
A privacy-first intent model that targets motivation, not people—updating continuously as language and culture evolve.
Real-time ad decisioning
IntentKey applies motivation-first models to live programmatic inventory, evaluating every anonymous impression and activating media only when intent qualifies.
FAQ
Frequently Asked Questions
IntentKey® is Inuvo’s proprietary, patented AI that uses large-language-modeling to understand why people are interested in products or services. Powered by a graph of over 25 million concepts and insights from reading more than one million URLs daily, it builds audience models based on real intent, not personal data. These models are then matched to media placements for more relevant, effective advertising while maintaining full privacy compliance.
Concepts are the foundational building blocks of IntentKey AI. They represent the ideas, themes, and motivations driving why people consume specific content. By understanding these why-based signals rather than who someone is, IntentKey connects brands with audiences at the moment of genuine interest. Concepts now appear visually within the IntentPath, showing how broad awareness topics connect to deeper engagement drivers revealing how ideas evolve across the intent journey.
The IntentKey Platform is an advanced, AI-powered interface that allows marketers to build, visualize, and activate real-time audience models. Recent updates introduce:
- IntentPath Visualization: A dynamic map that illustrates how audiences move from awareness to engagement to conversion.
- Predictive Audience & Sentiment Trends: Next-day forecasts showing where audience size and tone are heading.
- Trending Map: An interactive view of where concepts are surging geographically.
- Enhanced Demographics: Inferred through U.S. Census data and proprietary modeling for privacy-safe audience composition insights.
- One-Click Activation: Instantly deploy audience models to your DSP.
Together, these enhancements transform the platform into a visual, intelligent environment that analyzes and explains audience intent.
IntentPath is a first-of-its-kind visualization that maps how audiences progress from awareness to engagement to conversion. Powered by IntentKey’s real-time AI, it organizes concepts in a flowing, vertical pathway illustrating how audience motivations evolve and which topics are driving incremental engagement. With IntentPath, marketers can see a transparent look into the connections between ideas, interests, and outcomes.
The IntentKey Platform is the result of years of research and development rooted in advanced AI modeling and language understanding.
- UCLA Lab: Early research pioneered Inuvo’s patented approach to contextual and intent-based AI.
- Managed Services: Inuvo first applied this technology through full-service audience targeting and measurement solutions.
- Audience Discovery Portal: A “lite” version later gave marketers a preview of IntentKey’s capabilities.
- Today’s Platform: The current platform represents the full realization of that innovation through an intuitive, powerful environment where marketers can independently build, interpret, and activate AI-driven audiences in real time.
The platform is built for marketers, media buyers, and agencies who need a smarter, more efficient way to discover and engage audiences. Whether using it in self-serve mode or alongside Inuvo’s Managed Services team, users can access AI-powered audience insights that update continuously, ensuring campaigns stay relevant and competitive.
Today’s advertising landscape is defined by signal loss, rising costs, and stricter privacy regulations. The IntentKey Platform solves these challenges by removing reliance on cookies and identifiers, instead understanding why audiences engage with specific content. With the latest updates, marketers can now visualize and predict intent to see how awareness grows, how engagement deepens, and where opportunity is building next.
Unlike static data tools or cookie-based targeting, the IntentKey Platform is powered by adaptive, explainable AI that:
- Continuously evolves audience models in real time.
- Provides full transparency through IntentPath and predictive insights.
- Combines open-web intelligence with privacy-first design.
- Enables one-click activation to any DSP for seamless execution.
Most platforms can tell you who to target. IntentKey reveals why they’re ready to engage.
IntentKey models are executed at bid-time within programmatic buying environments, evaluating anonymous impressions and returning activation decisions without cookies, IDs, or personal data.
Self-Serve: Build, visualize, and activate audience models directly through the platform. Send audiences to your DSP in one click for full control and flexibility.
Managed Services: Partner with Inuvo’s team of experts for end-to-end campaign management, optimization, and insights.
Simply describe your audience or enter a URL to begin building models instantly. Create a profile to explore insights, save audiences, and activate when ready. Whether you prefer to self-manage campaigns or collaborate with Inuvo’s team, the IntentKey Platform is designed to fit seamlessly into your workflow.
Inuvo’s IntentKey AI delivers true predictive intent modeling with proprietary language-based intelligence. It’s a privacy-first solution that uncovers audiences others can’t, showing marketers why people care, not just who they are.