Overview
With more than 1.5 million registered nonprofit organizations in the US, expanding the donor pool and driving new, qualified traffic to their site was a challenge for this nonprofit aiming to combat childhood hunger in America.
IntentKey® found that current donors cared deeply about the integrity of an organization and were likely to verify the ratings in platforms like Charity Navigator and GuideStar.
Inuvo also discovered that donors were giving to many organizations but were particularly passionate about the hunger crises for children, less fortunate veterans, and animals. Donors were also highly motivated by their religion.
By studying CTV watching habits, Inuvo found that Discovery Channel and Food Network indexed high among the audience. This combination of signals to focus the campaign resulted in:
- 103% increase of new visitors to the site
- 1,116 donations received
- CPA goal overachieved by 61%
