Solving Brand Challenges with AI

Boosting sales is a top priority for most brands. IntentKey tackles this challenge through:

• Targeted local advertising: By identifying ZIP codes alined with high interest concepts about specific products, we enable precise targeting to boost in-store sales.
• Predictive intent modeling: Our AI analyzes content consumption patterns to predict why and when consumers are most likely to make a purchase, allowing for perfectly timed ad delivery.
• Seasonal trend identification: IntentKey recognizes and adapts to seasonal trends, curating relevant, ready-to-activate models.

Staying ahead of the competition is crucial. IntentKey helps by providing:

• Competitive intelligence: We analyze content related to competitors, helping brands understand what potential customers are interested in.
• Adaptive messaging: Based on IntentKey’s AI-powered insights, brands can adjust their messaging to highlight unique selling points.
• Conquest marketing: We can target consumers showing interest in competitor products with ads for your offerings. 

For subscription-based businesses, IntentKey offers:

• Intent-based targeting: We identify audiences showing interest in content related to your subscription service.
• Content affinity modeling: Our custom models target audiences who consume content similar to your existing subscribers, or even discovering audiences previously unknown.
• Lifecycle marketing: We help you target potential subscribers at different stages of the customer journey with relevant messaging. 

Introducing new products to the market? IntentKey can assist with:

• Early adopter identification: We target audiences who regularly engage with content about new products in your industry.
• Cross-sell opportunities: Our AI identifies existing customers likely to be interested in your new product based on their content consumption.

Customer retention is often more cost-effective than acquisition. IntentKey helps by:

• Churn prediction: We analyze changes in content consumption patterns that might indicate a customer is at risk of churning.
• Audience size monitoring: Up-to-date size, reach, and trends for every model shows audience fluctuations.

In an era of increasing privacy concerns, IntentKey offers:

• Cookieless targeting: Our content-based approach allows for effective targeting without relying on personal identifiers or third-party cookies.
• Compliance-friendly marketing: Maintain effective marketing in increasingly privacy-conscious environments. 

Every brand wants to maximize their return on investment. IntentKey contributes by:

• Efficient ad spend: By targeting audiences with high purchase intent, we help improve conversion rates and ROI.
• Predictive measurement: Our AI uses MMM methodology to understand the different tactics comprising a programmatic campaign to understand which tactic(s) are having the strongest impact on the campaign KPIs. 

Looking to grow? IntentKey supports expansion efforts through:

• Market interest analysis: We identify geographic areas showing growing interest in your product category.
• Cultural nuance understanding: Our AI analyzes content consumption to understand cultural differences in new markets.