Media Mix Modeling
Understand campaign impact in a cookieless world with our AI-powered MMM solution.
How It Works:
Adaptability
Our model continuously learns and adapts to changes in the market and your performance to ensure budget is used in the right places.
Increased ROAS
By identifying the most effective marketing channels, you can allocate your budget more efficiently and increase your return on ad spend.
Time Savings
The automated analysis can save marketing teams countless hours of manual work.
Understand Campaign Impact with Media Mix Modeling
1. Information collected about channel spend data + client KPI OR creative message + client KPI
2. AI analyzes fluctuations in KPI against fluctuations of channel spend OR creative message
3. Media mix optimized OR best creative identified
Client Success Story
Beta-Tested, Proven Results
IntentKey identified patterns of influence to determine budget mix.
Pre-optimized media mix for one of our clients:
Our recommendations for better mix:
