With U.S. holiday spending expected to increase 4.8% year-over-year to reach $1.353 trillion, Black Friday and Cyber Monday are set to be more competitive than ever, according to eMarketer. During these peak shopping days, effectively reaching high-intent audiences is critical to campaign success. Yet, with privacy regulations limiting traditional tracking, identifying the right customers can be challenging.
That’s where IntentKey by Inuvo comes in, offering AI-driven, privacy-first solutions that connect brands with holiday shoppers ready to buy—all without relying on cookies or user tracking.
Why Precise Targeting is Essential for BFCM Success
The stakes are high during Black Friday and Cyber Monday. Ineffective targeting risks wasting ad spend, missing engagement, and falling short on sales goals. Brands need a solution that can identify high-intent shoppers—people who are actively researching or ready to buy—without relying on personal data.
IntentKey’s AI-driven platform offers exactly that by analyzing real-time behaviors and contextual signals across the web. Here’s how IntentKey leverages these insights to maximize holiday campaign performance.
Reaching New and Untapped Audiences
IntentKey’s technology goes beyond basic demographics and static interest-based targeting. Instead, it identifies audiences based on active intent, using real-time analysis of online content consumption to connect brands with consumers engaging with relevant content—like “best Black Friday deals” articles or product reviews on popular items.
These “intent signals” power IntentKey’s audience models, allowing brands to reach shoppers who are actively exploring holiday deals or specific products. By relying on current interests and real-time updates rather than historical data, IntentKey helps brands engage shoppers at the peak of their purchasing intent.
For those looking to jumpstart campaigns, Inuvo offers Ready-to-Activate Black Friday & Cyber Monday Audience Models, built using IntentKey to reach shoppers like home appliance upgraders, beauty enthusiasts, and children’s toy buyers. These models allow brands to hit the ground running, reaching holiday audiences who are primed to shop.
Finding Similar Audiences Without Cookies
As privacy regulations limit cookie-based tracking, IntentKey provides a powerful alternative to traditional lookalike targeting. Rather than using personal identifiers, IntentKey’s AI builds lookalike models based on content consumption patterns and interests. Here’s how it works:
When audiences visit your site, IntentKey anonymously captures their interests through the content they consume. Using this insight, IntentKey builds dynamic audience models that allow brands to reach similar audiences across the web—even if they haven’t visited the brand’s site before. For instance, if a user looks at high-end headphones on your site, IntentKey targets others with similar intent signals around audio products, helping brands reach fresh, relevant audiences based on shared interests.
IntentKey’s lookalike targeting is highly adaptive, with audience models updating every five minutes to align with changing trends. During Black Friday and Cyber Monday, this flexibility is invaluable as interest spikes and holiday trends shift. If searches for “last-minute holiday deals” start trending on Cyber Monday, IntentKey can detect this shift and prioritize these audiences keeping campaigns aligned with the latest shopper interests.
Reactivating Known Audiences With Pixel-Based Insights
For campaigns that do use pixels, IntentKey provides an added layer of value by reactivating audiences based on site engagement. By capturing interest signals from audiences who visit your site, IntentKey can reconnect with these high-intent audiences later, creating a valuable cycle of engagement. In a cookieless world, this approach remains privacy-compliant, allowing brands to re-engage previous visitors based on their content engagement without relying on personal data.
For campaigns where pixels aren’t used, IntentKey adapts by focusing on click-based reactivation, engaging audiences who have already interacted with ads. This flexibility allows brands to continue re-engaging high-interest audiences even in a pixel-free environment.
Key Features that Set IntentKey Apart for Holiday Campaigns
IntentKey’s AI-driven audience models offer several unique capabilities that make them ideal for holiday campaigns:
- Pattern Recognition: IntentKey’s AI identifies recurring patterns in content engagement that signal high intent, helping brands connect with audiences primed for purchase.
- Engagement Analysis: By evaluating which content drives engagement, IntentKey helps brands place ads in the right context, boosting the likelihood of conversions.
- Content Analysis: IntentKey’s AI continuously analyzes what audiences are reading, watching, and searching, ensuring campaigns remain relevant and responsive to current consumer interests.
Take Action: Let IntentKey Boost Your Holiday Sales
With Black Friday and Cyber Monday fast approaching, the window to maximize holiday sales is closing. Make this holiday season your best yet by leveraging IntentKey’s AI-powered, privacy-first targeting to reach high-intent shoppers effectively and ethically.
Get in touch today to see how IntentKey can help your brand achieve its BFCM goals!
