Skip to main content
June 2019 was the IntentKey’s best ever revenue and gross margin month

LITTLE ROCK, Ark., Aug. 14, 2019 — Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence that serves brands and agencies, today is providing shareholders with an update on its artificial intelligence platform, IntentKey and reporting its financial results for the three and six month periods ending June 30, 2019.

Richard Howe, Chairman and CEO of Inuvo, commented, “While financial results in the first half of the year continued to be challenged principally by merger disruptions and a planned deemphasis on certain products announced in early 2018, they mask the growth of the IntentKey, where revenue in June was over $1 million, representing 24% of Inuvo total revenues for the month.” Mr. Howe continued, “With dozens of quantifiable case studies, numerous world class brands as clients and a solution that solves numerous audience building pain points plaguing marketing performance. The IntentKey is now a business ready to be scaled.”

Artificial Intelligence Platform, IntentKey, Update:
Inuvo is a technology company that provides data-driven platforms that can automatically identify and message online audiences for any product or service across devices, channels and formats, including video, mobile, connected TV, display, social and native. These capabilities allow Inuvo’s clients to engage with their customers and prospects in a manner that drives engagement from the first contact with the consumer. Inuvo facilitates over a billion marketing messages to consumers every month.

Inuvo’s solution incorporates a proprietary form of artificial intelligence, or AI, branded the IntentKey. This sophisticated machine learning technology uses interactions with internet content as a source of information from which to predict consumer intent. The AI includes a continually updated database of over 500 million machine profiles which Inuvo utilizes to deliver highly aligned online audiences to its clients.

During the second quarter of 2019, the IntentKey platform revenue totaled approximately $2 million. The media component of that business, where the IntentKey Platform is integrated with AppNexus, delivered approximately $900,000 of that revenue in June 2019, an increase from approximately $95,000 in January 2019. June 2019 was the largest revenue month ever for IntentKey and delivered approximately 40% gross margin.

Please visit the Inuvo website for over 26 published case studies, covering multiple engagements across numerous verticals, proving quantifiably the differentiating power of the IntentKey’s anonymous online audience building capabilities.

Financial Results for the Three and Six Months Ended June 30, 2019 and 2018:
Net revenue for the second quarter of 2019 was $14.0 million as compared to $19.0 million for the second quarter of 2018, a decrease of 26.1%, and $29.5 million for the first half of 2019 as compared to $39.5 million for the first half of 2018, a decrease of 25.3%. For the three and six months ended June 30, 2019, revenue from mobile totaled $8.8 million and $19.4 million, respectively.

Lower year-over-year revenues in the first half of 2019 have been in part the result of the disruption associated with the merger, which was terminated in June 2019, a planned reduction in support for certain products which negatively impacted revenue by $2.5M, and as it relates to the first and second quarters of 2019, seasonality.

Cost of revenue is primarily generated by payments to website publishers, and app developers that host advertisements we serve and to ad exchanges that provide access to supply inventory where we serve advertisements. The decrease in the cost of revenue of 18.8% for the three months year-over-year and 21.7% for the six months period year-over-year is due primarily to lower revenue and to the loss of revenue associated with the reduced emphasis on non-strategic revenue including a proprietary marketing platform.

Gross profit margin for the three and six months ended June 30, 2019 was 59.6% and 58.1% respectively.

Operating expenses overall for the three and six months ended June 30, 2019, decreased 17.8% compared to the same period 2018.

Marketing costs include those expenses required to attract an audience to our owned and operated web properties. Marketing costs decreased 22.7% and 21.9% in the three and six months ended June 30, 2019, respectively, compared to the same period in 2018. The decrease in marketing costs was due to adjusting traffic acquisition campaigns as a result of lower monetization experienced.

Compensation expense decreased 25.3% and 28.3% in the three and six months ended June 30, 2019, respectively, compared to the same period in 2018. The decrease is due to severances and lower headcount. Our total employment, both full-time and part-time, was 62 at June 30, 2019 compared to 65 at the same time last year.

Selling, general and administrative costs for the three and six-month ended June 30, 2019 increased 11.6% and 11.7%, respectively, over the same time period in 2018. The increase is due to higher professional fees that included $887 thousand in merger related costs for the first six months of 2019, partially offset by lower IT, travel, investor relations and consulting expenses.

Net loss for the three months and six months ended June 30, 2019 totaled approximately $2.0 million and $4.4 million, respectively, of which, approximately $1.8 million were the non-cash expenses of depreciation, amortization, and stock-based compensation. Further, there were approximately $887,000 of merger related costs within the six-month period ending June 30, 2019.

On June 20, 2019, Inuvo entered into a plan of merger termination agreement which among other concessions, provided for the forgiveness of an approximately $1.1 million loan, $125,000 in cash from the transfer of assets and clients associated with a business whose current revenue run rate is approximately $50,000 per month that is synergistic with the IntentKey.

Liquidity and Capital Resources:
Cash at June 30, 2019 totaled $995,467.

Subsequent to the quarter, on July 15, 2019, the Company closed on the underwritten public offering of 13,750,000 shares of common stock at a public offering price of $0.30 per share with participation from insiders, existing shareholders and new notable technology investors. On July 17, 2019, the Company issued 2,062,500 shares of common stock to Roth Capital Partners in connection with an over-allotment option at the public offering price of $0.30 per share. The total number of shares sold by the Company in the public offering and over-allotment was 15,812,500 shares and gross proceeds were approximately $4.7 million.

Conference Call Details:
Management will host a conference call on Wednesday, August 14, 2019 at 4:30 p.m. Eastern time to discuss its financial results for the second quarter ended June 30, 2019 and provide a business update.

Date: Wednesday, August 14, 2019
Time: 4:30 p.m. Eastern Time
Toll-free Dial-in Number: 1-888-394-8218
International Dial-in Number: 1-323-701-0225
Conference ID: 5257980
Live Webcast:

A telephone replay will be available through August 28, 2019. To access the replay, please dial 1-844-512-2921 (domestic) or 1-412-317-6671 (international). At the system prompt, enter the code 5257980 followed by the # sign. You will then be prompted for your name, company and phone number. Playback will then automatically begin.

About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a market leader in artificial intelligence, aligning and delivering consumer-oriented product & brand messaging strategies online based on powerful, anonymous and proprietary consumer intent data for agencies, advertisers and partners. To learn more, visit

Safe Harbor / Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 regarding the proposed public offering and the intended use of proceeds from the offering. The offering is subject to market and other conditions and there can be no assurance as to whether or when the offering may be completed or as to the actual size or terms of the offering. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including market conditions, risks associated with the cash requirements of our business and other risks detailed from time to time in our filings with the Securities and Exchange Commission, and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. We do not assume any obligation to update any forward-looking statements.

Inuvo Company Contact:
Wally Ruiz
Chief Financial Officer
Tel (501) 205-8397

Investor Relations:
KCSA Strategic Communications
Valter Pinto, Managing Director
Tel (212) 896-1254

June 30, December 31,
2019 2018
Current assets
Cash $995,467 $228,956
Accounts receivable, net 5,051,690 6,711,595
Prepaid expenses and other current assets 227,674 271,466
Total current assets 6,274,831 7,212,017
Property and equipment, net 1,568,505 2,123,672
Other assets
Goodwill 9,853,342 9,853,342
Intangible assets, net 8,766,429 9,441,681
Right of use assets – operating lease 969,076
Right of use assets – finance lease 176,774
Other assets 35,170 35,170
Total other assets 19,800,791 19,330,193
Total assets $27,644,127 $28,665,882
Liabilities and Stockholders’ Equity
Current liabilities
Accounts payable $9,525,024 $9,499,541
Accrued expenses and other current liabilities 3,035,817 2,489,834
Financed Receivables 2,856,428 1,859,853
Notes Payable 250,000 250,000
Total current liabilities 15,667,269 14,099,228

Long-term liabilities

Deferred tax liability 2,339,832 2,339,832
Convertible promissory notes 2,253,333 1,000,000
Lease liability – operating lease 536,108
Lease liability – finance lease 118
Other long-term liabilities 93,390 193,007
Total long-term liabilities 5,222,781 3,532,839
Total stockholders’ equity 6,754,077 11,033,815
Total liabilities and stockholders’ equity $27,644,127 $28,665,882

Three Months Ended Six Months Ended
June 30, June 30, June 30, June 30,
2019 2018 2019 2018
Net revenue $14,047,907 $19,004,851 $29,512,476 $39,508,836
Cost of revenue 5,674,360 6,991,304 12,354,988 15,769,898
Gross profit 8,373,547 12,013,547 17,157,488 23,738,938
Operating expenses
Marketing costs (traffic acquisition costs or TAC) 6,528,336 8,446,163 13,072,345 16,740,457
Compensation 1,735,489 2,323,654 3,544,045 4,943,169
Selling, general and administrative 2,213,507 1,982,851 4,590,568 4,109,213
Total operating expenses 10,477,332 12,752,668 21,206,958 25,792,839
Operating loss (2,103,785 ) (739,121 ) (4,049,470 ) (2,053,901 )
Interest expense, net 148,792 (94,556 ) (367,916 ) (195,445 )
Loss from continuing operations before taxes (1,954,993 ) (833,677 ) (4,417,386 ) (2,249,346 )
Income tax benefit 980 8,625
Net loss from continuing operations (1,954,993 ) (832,697 ) (4,417,386 ) (2,240,721 )
Net loss from discontinued operations
Net loss (1,954,993 ) (832,697 ) (4,417,386 ) (2,240,721 )
Earnings per share, basic and diluted
From continuing operations ($0.06 ) ($0.03 ) ($0.14 ) ($0.08 )
From discontinued operations
Net loss ($0.06 ) ($0.03 ) ($0.14 ) ($0.08 )
Weighted average shares outstanding
Basic 32,570,866 30,614,207 32,484,878 29,634,023
Diluted 32,570,866 30,614,207 32,484,878 29,634,023

Three Months Ended Six Months Ended
June 30, June 30, June 30, June 30,
2019 2018 2019 2018
Loss from continuing operations before taxes ($1,954,993 ) ($833,677 ) ($4,417,386 ) ($2,249,346 )
Interest (income) expense, net (148,792 ) 94,556 367,916 195,445
Depreciation 431,585 447,790 873,426 885,975
Amortization 381,924 337,626 763,849 691,085
EBITDA (1,290,276 ) 46,295 (2,412,195 ) (476,841 )
Stock-based compensation 49,823 289,950 146,694 667,797
Non-recurring expense associated with CPT Merger 386,000 887,000
Adjusted EBITDA ($854,453 ) $336,245 ($1,378,501 ) $190,956

Reconciliation of Loss from Continuing Operations before Taxes to EBITDA and Adjusted EBITDA

We present EBITDA and Adjusted EBITDA as a supplemental measure of our performance. We defined EBITDA as net loss from continuing operations before taxes plus (i) interest expense, net, (ii) depreciation, and (iii) amortization. We further define Adjusted EBITDA as EBITDA plus (iv) stock-based compensation and (v) certain identified expenses that are not expected to recur or be representative of future ongoing operation of the business. These adjustments are itemized above. You are encouraged to evaluate these adjustments and the reasons we consider them appropriate for supplemental analysis. In evaluating EBITDA and Adjusted EBITDA, you should be aware that in the future we may incur expenses that are the same or similar to some of the adjustments in the presentation. Our presentation of EBITDA and Adjusted EBITDA should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items.

Primary Logo

Close Menu

Inuvo Inc

Corporate HQ

500 President Clinton Ave #300
Little Rock, AR, 72201

Engineering HQ

3031 Tisch Way, Ste. 400 San Jose, CA 95128