The Definitive Glossary of Online Marketing Terms

A/B Testing: A/B Testing is a way of comparing two versions of a website or advertisement to see which one works better. For example, if you wanted to test two versions of an online ad, you could show one version to half of your audience and the other version to the other half. Then you could measure which version got more clicks or conversions.

Abandoned Cart: Abandoned Cart is when a customer adds items to their online shopping cart, but does not complete the purchase. For example, if someone adds a pair of shoes to their cart, but does not complete the checkout process, the cart is considered abandoned.

Above the Fold: Above the Fold is a term used to describe the content that is visible on a webpage without having to scroll down. For example, when you open a website, the content that appears at the top of the page is considered Above the Fold.

Account Management: Account Management is the process of managing and optimizing online marketing campaigns to ensure they reach their desired goals. For example, a company may use account management to track the performance of their online ads and adjust their budget and targeting to maximize their return on investment.

Ad Blocker: An ad blocker is a software program that prevents advertisements from appearing on websites. For example, if you have an ad blocker installed on your computer, you won't see any ads when you visit a website.

Ad Breaks: Ad Breaks are short pauses in online content that allow marketers to display ads. For example, when watching a YouTube video, you may see a short ad break before the video resumes.

Ad Copy: Online marketing is the process of using digital channels to promote and sell products or services. For example, a business might use social media to advertise their new product and drive customers to their website to make a purchase.

Ad Exchange: An Ad Exchange is an online marketplace where advertisers can buy and sell digital advertising space. For example, an advertiser might use an Ad Exchange to purchase ad space on a website, and the website owner can use the Ad Exchange to sell that ad space to the highest bidder.

Ad Extensions: Ad Extensions are additional pieces of information that can be added to an online advertisement to make it more informative and appealing. For example, a restaurant ad could include an extension that shows the restaurant's address, phone number, and hours of operation.

Ad Format: Ad Format is the way an advertisement is presented online. For example, an ad could be presented as a banner ad, a pop-up ad, or a video ad.

Ad Fraud Detection: Ad Fraud Detection is the process of identifying and preventing deceptive practices in online advertising. For example, a company may use Ad Fraud Detection to detect and prevent bots from clicking on their ads and inflating their costs.

Ad Identifier: An Ad Identifier is a unique code used to track the performance of an online advertisement. For example, a company may assign a specific Ad Identifier to a banner ad they are running on a website. They can then use the Ad Identifier to measure how many people clicked on the ad and how many people made a purchase after seeing the ad.

Ad Impression: An ad impression is when an advertisement is displayed on a webpage or other digital platform. For example, when you visit a website and see an ad banner at the top of the page, that is an ad impression.

Ad Insertion: Ad Insertion is the process of displaying ads within online content. For example, a website may display an ad for a product within an article about that product.

Ad Inventory: Ad Inventory is the total number of available ad spaces on a website or other digital platform. For example, a website may have 10 ad spaces available for purchase, meaning its ad inventory is 10.

Ad Network: An Ad Network is an online platform that connects advertisers with publishers to facilitate the buying and selling of digital advertising space. For example, an advertiser may use an Ad Network to purchase ad space on a publisher's website.

Ad Placement: Ad Placement is the strategic positioning of online advertisements to maximize visibility and engagement. For example, placing an ad on a popular website or in a prominent spot on a search engine results page.

Ad Quality Score: Ad Quality Score is a measure of how effective an online advertisement is in achieving its desired outcome. For example, if an online ad is designed to generate clicks, its Ad Quality Score would be based on how many clicks it actually receives.

Ad Rank: Ad Rank is a measure of the position of an advertisement in an online search engine or marketplace. It is determined by a combination of factors, such as the amount of money spent on the ad, the relevance of the ad to the search query, and the quality of the ad. For example, if two companies are bidding on the same keyword, the one with the higher Ad Rank will appear higher in the search results.

Ad Server: An Ad Server is a technology platform that enables online marketers to manage, deliver, and track digital advertising campaigns. For example, an Ad Server can be used to serve ads to a website, track how many people view the ads, and measure the effectiveness of the campaign.

Ad Slot: An ad slot is a designated space on a website or digital platform where an advertisement can be placed. For example, a website may have an ad slot in the top right corner of the page that can be filled with an advertisement.

Ad Targeting: Ad Targeting is the practice of delivering online ads to specific audiences based on their interests, demographics, and behaviors. For example, a clothing retailer might target ads to people who have recently searched for clothing items online.

Ad Verification: Ad Verification is the process of ensuring that an online advertisement is accurate and meets the standards of the advertiser. For example, a company may use Ad Verification to check that an online ad is displaying correctly and that it contains the correct information.

Ad Viewability Rate: Ad Viewability Rate is the percentage of an online advertisement that is visible to viewers. For example, if an ad is only seen for two seconds out of a ten-second video, the Ad Viewability Rate would be 20%.

Ad Views: Ad Views refer to the number of times an advertisement has been seen by an audience. For example, if an online ad is seen by 100 people, it has 100 Ad Views.

Affiliate Commission: Affiliate Commission is a form of online marketing where a business pays a commission to an individual or organization for referring customers to their website. For example, if a business pays a 10% commission to an affiliate for every customer they refer who makes a purchase, the affiliate will receive 10% of the total sale.

Affiliate Link: An affiliate link is a special URL that allows an online marketer to earn a commission when someone clicks on it and makes a purchase. For example, if you click on an affiliate link for a pair of shoes and make a purchase, the online marketer who provided the link will receive a commission.

Affiliate Marketing: Affiliate marketing is a type of online marketing where a business rewards an individual or other entity for promoting their products or services. For example, if a business offers a commission to an individual for every customer they refer to the business, that individual is engaging in affiliate marketing.

Affiliate Network: An Affiliate Network is a platform that connects advertisers and publishers, allowing them to collaborate and promote products or services. For example, an advertiser may join an affiliate network and offer a commission to publishers who promote their product. The publisher then promotes the product on their website, and when a sale is made, the advertiser pays the publisher a commission.

Agency Dashboard: An Agency Dashboard is a tool used by online marketers to track and analyze their marketing efforts. For example, an Agency Dashboard might show the number of website visitors, the number of leads generated, and the cost per lead.

Agency-Client Relationship: The Agency-Client Relationship is the partnership between a digital marketing agency and its client. The agency provides services such as website design, SEO, and content creation, while the client provides the goals and objectives for the project. For example, a client may hire an agency to create a website that will increase their online visibility and generate more leads.

Algorithm: An algorithm is a set of instructions used to automate a process. For example, an online marketing algorithm might be used to automatically adjust the cost of an advertisement based on the number of clicks it receives.

Alt Text: Online marketing is the process of using digital channels to promote and sell products or services. For example, a business might use social media, search engine optimization, and email campaigns to reach potential customers and drive sales.

Analytics: Analytics is the process of collecting, analyzing, and interpreting data to gain insights and inform decisions. For example, an online retailer might use analytics to track the number of visitors to their website, the products they view, and the purchases they make. This data can then be used to optimize the website and improve the customer experience.

Anchor Text: Online marketing is the process of using digital channels to promote and sell products or services. For example, a business might use social media, search engine optimization, and email campaigns to reach potential customers and drive sales.

Audio Ad Exchanges: An Audio Ad Exchange is an online platform that facilitates the buying and selling of audio advertising space. For example, a radio station may use an Audio Ad Exchange to sell ad space to a company looking to advertise their product.

Audio Ad Fraud: Audio Ad Fraud is a type of online marketing scam in which malicious actors use automated software to generate fake audio ads and collect payment for them without providing any real value. For example, a malicious actor might use automated software to generate thousands of fake audio ads and collect payment for them without actually playing the ads.

Audio Ad Server: An Audio Ad Server is a technology that enables marketers to deliver audio advertisements to their target audiences online. For example, a marketer could use an Audio Ad Server to deliver a 30-second audio ad to people who visit their website.

Audio Ad Verification: Audio Ad Verification is the process of ensuring that an audio advertisement is accurately delivered to its intended audience. For example, a company may use audio ad verification to confirm that their audio ad was played on the correct radio station at the right time.

Audio DSP: Audio DSP is a technology that enables marketers to optimize their audio content for online delivery. For example, a marketer can use audio DSP to adjust the volume, equalize the sound, and add effects to their audio content to make it sound better when streamed online.

Audio Inventory: Audio Inventory is a collection of audio content used to promote a product or service online. For example, a company may create a podcast series to advertise their new product and use it as part of their audio inventory.

Audio SSP: Audio SSP (Supply Side Platform) is a technology platform that enables online marketers to buy and sell audio advertising space. For example, an audio SSP can help a marketer purchase ad space on a podcast or streaming radio station.

Average Order Value (AOV): Average Order Value (AOV) is the average amount of money spent on a single purchase. For example, if a customer spends $50 on one item and $100 on another item, the AOV would be $75.

Average View Duration: Average View Duration is the average length of time a user spends watching a video or engaging with an online advertisement. For example, if a user watches a 30-second video ad for 10 seconds, the Average View Duration would be 10 seconds.

Background Ad: An online ad is a form of digital marketing that uses visuals and text to promote a product, service, or brand. For example, a company may create an online ad to advertise a new line of clothing they are selling.

Backlink: A backlink is a link from one website to another. For example, if a blog post on website A links to a page on website B, website B has a backlink from website A.

Banner Ad: A banner ad is an online advertisement that appears as a graphic banner on a website. It is typically used to promote a product, service, or brand. For example, a banner ad for a clothing store might appear on a fashion blog.

Beacon: A beacon is a tool used in online marketing to track user behavior and deliver targeted content. For example, a beacon can be used to track how many times a user visits a website and then deliver an ad for a product that the user may be interested in.

Behavioral Advertising: Behavioral Advertising is a type of online marketing that uses data collected from a user's online activity to create targeted ads. For example, if a user visits a website that sells shoes, they may see ads for shoes on other websites they visit.

Behavioral Targeting: Behavioral Targeting is a type of online marketing that uses data collected from a user's online activity to deliver personalized advertisements. For example, if a user visits a website that sells running shoes, they may be served ads for running shoes on other websites they visit.

Behavioral Tracking: Behavioral Tracking is the process of collecting data about a user's online activities in order to better understand their behavior and preferences. For example, a website may track how often a user visits, what pages they view, and how long they stay on each page. This data can then be used to tailor the website's content and advertisements to the user's interests.

Below the Fold: Below the Fold" refers to content that is located below the visible area of a webpage, requiring the user to scroll down to view it. For example, if you visit a website and the main content is located at the top of the page, any content located below that would be considered "Below the Fold".

Billboards: Billboards are digital advertisements that are strategically placed on websites to promote a product or service. For example, a company may place an ad for their new product on a popular website to reach a larger audience.

Blog: A blog is an online platform where people can share their thoughts, ideas, and experiences. For example, a fashion blogger might write about the latest trends in clothing and accessories.

Bounce Rate: Bounce Rate is the percentage of visitors who leave a website after viewing only one page. For example, if 100 people visit a website and only 10 of them view more than one page, the Bounce Rate would be 90%.

Brand Awareness: Brand Awareness is the extent to which a consumer is familiar with a brand and its associated products or services. For example, if a consumer is aware of a certain brand of shoes, they may be more likely to purchase that brand when shopping for shoes.

Brand Loyalty: Brand loyalty is the ongoing commitment of customers to purchase a particular brand's products or services. For example, a customer who consistently buys the same brand of cereal each week is demonstrating brand loyalty.

Briefing: Online marketing is the process of using digital channels to promote products and services to potential customers. For example, a business might use social media, search engine optimization, and email campaigns to reach out to potential customers.

Call Conversion: A call conversion is when a website visitor takes a desired action, such as making a purchase or signing up for a newsletter, after clicking on an advertisement. For example, if a person clicks on an ad for a new pair of shoes and then makes a purchase, that would be considered a call conversion.

Call Extension: Call Extension is a type of online marketing that allows businesses to add a clickable phone number to their ads, making it easier for customers to contact them. For example, a restaurant could add a call extension to their ad so that customers can quickly call to make a reservation.

Call Metrics: Call Metrics is a way of measuring the effectiveness of online marketing campaigns by tracking the number of calls generated from them. For example, if a company runs an online ad campaign and tracks the number of calls it receives from that campaign, they can use Call Metrics to measure the success of the campaign.

Call Recording: Call recording is the process of digitally capturing and storing audio from phone conversations. For example, a business may record incoming customer service calls to ensure that their staff are providing accurate information and responding to customer inquiries in a timely manner.

Call Routing: Call routing is the process of directing incoming calls to the most appropriate person or department. For example, a customer service line may route calls to the sales team if the customer is looking to purchase a product.

Call Script: Online marketing is the process of using digital channels to promote products and services to potential customers. For example, a business might use social media, email campaigns, and search engine optimization to reach their target audience.

Call Tracking: Call Tracking is a tool used in online marketing to track and measure the effectiveness of phone calls generated from online campaigns. For example, a business can use call tracking to measure how many calls were generated from a particular online ad, and how many of those calls resulted in a sale.

Call-Only Ads: Call-Only Ads are online ads that allow users to directly call a business from their mobile device or computer. For example, a restaurant may have a Call-Only Ad that allows customers to call and make a reservation directly from the ad.

Call-to-Action (CTA): A Call-to-Action (CTA) is an instruction to the audience to take a specific action, such as clicking a link or making a purchase. For example, a CTA might be "Click here to get your free trial!

Campaign Management: Campaign Management is the process of planning, executing, and monitoring online marketing campaigns to achieve specific goals. For example, a company may create a campaign to increase website traffic and measure the success of the campaign by tracking the number of visitors to the website.

Campaign Optimization: Campaign Optimization is the process of refining and improving an online marketing campaign to maximize its effectiveness. For example, a company may adjust the timing of their email campaigns or the content of their website to better target their desired audience.

Campaign Performance: Campaign Performance is the measure of success of an online marketing campaign. For example, if a company runs an email marketing campaign to promote a new product, they can measure the success of the campaign by looking at the number of people who opened the email, clicked on the link, and purchased the product.

Cart Abandonment Rate: The Shopping Cart Abandonment Rate is the percentage of online shoppers who add items to their shopping cart but do not complete the purchase. For example, if 100 people add items to their shopping cart but only 80 of them complete the purchase, the Shopping Cart Abandonment Rate is 20%.

Checkout: Checkout is the process of completing a purchase online. For example, when you shop online and add items to your cart, you will eventually reach a checkout page where you enter your payment information and confirm your order.

Click-Through Rate (CTR): Click-Through Rate (CTR) is a measure of how often people who view an online advertisement or link actually click on it. For example, if an online ad is viewed 100 times and clicked on 10 times, the CTR would be 10%.

Client Communication: Client Communication is the process of exchanging information between a business and its customers. For example, a business might send out an email newsletter to its customers to keep them informed about new products and services.

Client Dashboard: A Client Dashboard is an online tool that provides marketers with an organized view of their clients' data. For example, a Client Dashboard might show a marketer the number of website visitors, the number of leads generated, and the number of conversions from each campaign.

Client Satisfaction: Customer Satisfaction is the degree to which a customer is pleased with the products or services they receive from a business. For example, if a customer orders a product online and it arrives on time and in perfect condition, they would likely be satisfied with their purchase.

Client Services: Client Services is the process of providing support and assistance to customers in order to ensure their satisfaction with a product or service. For example, a company may offer customer service through email, phone, or live chat to help customers with any questions or issues they may have.

Completion Rate: The Completion Rate is the percentage of people who complete a desired action after viewing an online advertisement. For example, if 100 people view an online ad for a new product and 10 of them purchase the product, the Completion Rate would be 10%.

Connected TV (CTV): Connected TV (CTV) is a type of online marketing that uses internet-connected TVs to deliver targeted ads to viewers. For example, a CTV ad might show a viewer an ad for a new movie that is playing in their area.

Content Marketing: Content Marketing is the process of creating and sharing valuable content online to attract and engage an audience. For example, a company might create a blog post about the benefits of their product and share it on social media to reach potential customers.

Contextual Targeting: Contextual targeting is a form of online marketing that uses contextual information to deliver ads to the right audience. For example, if a person is reading an article about cars, contextual targeting would serve them ads related to cars.

Conversion Funnel: A Conversion Funnel is a visual representation of the steps a customer takes to complete a desired action, such as making a purchase. For example, a Conversion Funnel might include steps such as viewing a product page, adding the product to a shopping cart, and completing the checkout process.

Conversion Path: Conversion Path is the sequence of steps a customer takes to complete a desired action, such as making a purchase. For example, a customer may click on an ad, visit a website, add an item to their cart, and then complete the purchase.

Conversion Pixel: A Conversion Pixel is a piece of code that tracks and records when a user completes a desired action on a website. For example, when a user clicks on an ad and purchases a product, the Conversion Pixel will record that action.

Conversion Rate Optimization (CRO): Conversion Rate Optimization (CRO) is the process of optimizing a website or online marketing campaign to increase the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. For example, if a website has 100 visitors and 10 of them make a purchase, the conversion rate is 10%. CRO involves testing different elements of the website or campaign to see which ones increase the conversion rate.

Conversion Rate: Conversion rate is the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. For example, if 100 people visit a website and 10 of them make a purchase, the website's conversion rate is 10%.

Cookie: A cookie is a small piece of data stored on a user's computer that helps websites remember information about them. For example, a website may store a cookie on a user's computer so that when they return to the website, it can remember their preferences and display the page accordingly.

Cost Per Action (CPA): Cost Per Action (CPA) is a type of online marketing where advertisers pay for a specific action taken by a user, such as making a purchase or signing up for a newsletter. For example, if an advertiser pays $2 for every newsletter signup, then the CPA is $2.

Cost Per Click (CPC): Cost Per Click (CPC) is a pricing model used in online marketing where advertisers pay a fee each time a user clicks on their ad. For example, if an advertiser pays $2 per click and their ad is clicked on 100 times, they will pay $200.

Cost Per Impression (CPM): Cost Per Impression (CPM) is a pricing model used in online advertising, where the advertiser pays for each 1,000 impressions of their ad. For example, if an advertiser pays $2 CPM, they will pay $2 for every 1,000 people who view their ad.

Cost Per Lead (CPL): Cost Per Lead (CPL) is a pricing model in online marketing where advertisers pay a set fee for each lead generated from their campaigns. For example, if an advertiser pays $2 for each lead they receive from a campaign, their CPL is $2.

Cost Per Mille (CPM): Cost Per Mille (CPM) is a pricing model used in online marketing that measures the cost of an advertisement per one thousand impressions. For example, if an advertiser pays $2 CPM, they will pay $2 for every one thousand people who view their ad.

Cost Per View (CPV): Cost Per View (CPV) is a type of online advertising where the advertiser pays a set fee each time their ad is viewed. For example, if an advertiser pays $0.10 per view, they will be charged $0.10 each time someone watches their ad.

Creative Brief: A creative brief is a document that outlines the key objectives, target audience, and desired outcomes of an online marketing campaign. For example, a creative brief for a social media campaign might include the goal of increasing brand awareness, the target audience of 18-25 year olds, and the desired outcome of increased website traffic.

Creative: Creative online marketing is the process of using innovative and imaginative ideas to promote a product or service. For example, a company might create a unique video advertisement to share on social media to attract potential customers.

Cross-Device Tracking: Cross-Device Tracking is a method of tracking a user's online activity across multiple devices. For example, a company may track a user's activity on their laptop, smartphone, and tablet to gain a better understanding of their online behavior.

Cross-Site Tracking: Cross-Site Tracking is a technique used by online marketers to track a user's activity across multiple websites. For example, a marketer may track a user's visits to their website, as well as visits to other websites that the user visits, in order to better understand the user's interests and preferences.

Customer Acquisition Cost (CAC): The Cost of Acquisition (CAC) is the total amount of money spent to acquire a new customer through online marketing efforts. For example, if a company spends $100 on online ads to acquire 10 new customers, their CAC would be $10 per customer.

Customer Lifetime Value (CLV): Customer Lifetime Value (CLV) is the total amount of money a customer is expected to spend on a business over the course of their relationship. For example, if a customer spends $50 on a product every month for the next 5 years, their CLV would be $3000.

Data Aggregation: Data Aggregation is the process of collecting and combining data from multiple sources into a single, unified view. For example, an online marketing team may aggregate data from website visits, email campaigns, and social media posts to gain a comprehensive understanding of their customer base.

Data Anonymization: Data Anonymization is the process of removing personally identifiable information from data sets so that individuals cannot be identified. For example, a company may anonymize customer data by replacing names with randomly generated numbers.

Data Breach: A data breach is an unauthorized access to sensitive information, such as customer data, stored online. For example, if a hacker were to gain access to a company's customer database, they could potentially steal personal information like credit card numbers or addresses.

Data Collection: Data Collection is the process of gathering information from online sources to gain insights into customer behavior and preferences. For example, a company may collect data from online surveys to better understand their target audience.

Data Compliance: Data Compliance is the practice of ensuring that online marketing activities adhere to applicable laws and regulations. For example, a company must ensure that any emails sent to customers comply with the CAN-SPAM Act.

Data Deletion: Data Deletion is the process of permanently removing data from an online marketing platform. For example, if a customer unsubscribes from a company's email list, the company would delete the customer's data from their database.

Data Encryption: Data Encryption is the process of transforming data into a secure, unreadable format to protect it from unauthorized access. For example, when you enter your credit card information on a website, the data is encrypted so that it can't be read by anyone other than the intended recipient.

Data Governance: Data Governance is the process of establishing and maintaining control over the collection, storage, and use of data in online marketing. For example, a company may set up a system to ensure that customer data is only used for the purpose it was collected for, and that it is kept secure and up-to-date.

Data Management Platform (DMP): A Data Management Platform (DMP) is a tool used by online marketers to collect, store, and analyze data from multiple sources. For example, a DMP can be used to track website visits, email campaigns, and social media interactions to gain insights into customer behavior.

Data Mart: A Data Mart is a collection of data specifically designed to support the analysis and decision-making needs of a particular business or organization. For example, an online marketing team may use a Data Mart to store customer purchase data, website analytics, and other marketing-related information to better understand their target audience and optimize their campaigns.

Data Mining: Data Mining is the process of gathering and analyzing large amounts of data to uncover patterns and trends. For example, an online retailer might use data mining to analyze customer purchase history to identify which products are most popular and which customers are most likely to make additional purchases.

Data Model: A data model is a structure that organizes data in a way that makes it easier to understand and analyze. For example, an online marketing data model might include customer demographics, purchase history, and website activity.

Data Privacy: Data Privacy is the practice of protecting personal information from unauthorized access or use. For example, when you shop online, the website should have a secure connection to protect your credit card information.

Data Processing: Data Processing is the process of collecting, organizing, and analyzing data to gain insights and inform decisions. For example, an online retailer might use data processing to analyze customer purchase history to identify trends and inform their marketing strategy.

Data Retention: Data Retention is the practice of storing customer data for a set period of time. For example, a company may store customer purchase history for up to five years.

Data Security: Data Security is the practice of protecting digital information from unauthorized access, use, or manipulation. For example, using a secure password to protect your online banking account.

Data Sharing: Data Sharing is the practice of exchanging data between two or more parties. For example, an online retailer may share customer purchase data with a marketing firm in order to better target their advertising campaigns.

Data Storage: Data Storage is the process of saving and organizing digital information for future use. For example, a company may store customer information such as email addresses, purchase history, and preferences in a database for future marketing campaigns.

Data Warehousing: Data Warehousing is the process of collecting, organizing, and storing large amounts of data from online marketing activities for analysis and reporting. For example, a company may collect data from their website, email campaigns, and social media accounts to gain insights into customer behavior and preferences.

Demand Side Platform (DSP): A Demand Side Platform (DSP) is a technology platform that enables advertisers to purchase digital advertising space in real-time. For example, an advertiser can use a DSP to bid on ad space on websites and apps, and then display their ads to the right audience at the right time.

Demographic: Demographics refer to the characteristics of a specific group of people, such as age, gender, income, and location. For example, a company may target their online marketing efforts to people aged 18-35 who live in the United States and have an annual income of $50,000 or more.

Device Fingerprinting: Device Fingerprinting is a method of tracking and identifying a user's device by collecting data points from the device. For example, a website can use device fingerprinting to identify a user's device by collecting data points such as the type of browser, operating system, and IP address. Fingerprinting is broadly frowned upon because device users effectively have no way to give consent to the site or ad network or site that's doing it.

Digital Marketing Agency: A Digital Marketing Agency is a company that specializes in creating and executing online marketing strategies to help businesses reach their target audiences. For example, a Digital Marketing Agency might create a website, manage social media accounts, and create content to help a business increase its online visibility and reach more customers.

Digital Out-of-Home (DOOH): Digital Out-of-Home (DOOH) is a form of online marketing that uses digital displays in public places to advertise products and services. For example, a restaurant could use DOOH to advertise their daily specials on a digital billboard in a busy city center.

Direct Traffic: Direct Traffic is when a user visits a website without clicking on a link from another website or search engine. For example, if someone types in the URL of a website directly into their browser, this would be considered Direct Traffic.

Display Advertising: Display Advertising is a type of online marketing that uses visuals, such as images, videos, and banners, to promote products or services. For example, a company may use a banner ad on a website to advertise their new product.

Domain Authority: Domain Authority is a measure of how well a website is likely to rank on search engine results pages. For example, a website with a high Domain Authority score is more likely to appear at the top of search engine results than a website with a low Domain Authority score.

Domain Name: A Domain Name is an online address that identifies a website. For example, www.example.com is a domain name that points to the website of the company "Example".

Dynamic Content: Dynamic Content is content that changes based on the user's preferences or behavior. For example, if a user visits a website multiple times, the website may show different content each time to keep the user engaged.

Dynamic Product Ads (DPAs): Dynamic Product Ads are a type of online advertising that automatically displays personalized ads to customers based on their past interactions with a business. For example, if a customer has recently viewed a pair of shoes on an online store, they may see an ad for that same pair of shoes when they visit other websites.

E-commerce: E-commerce is the buying and selling of goods and services over the internet. For example, purchasing a pair of shoes from an online store.

Email Marketing: Email Marketing is a form of online marketing that involves sending promotional messages to a list of subscribers via email. For example, a company may send out a weekly newsletter to their subscribers with updates on new products, discounts, and other news.

Engagement Rate: Engagement Rate is a measure of how actively people interact with content online. It is calculated by dividing the number of interactions (likes, comments, shares, etc.) by the number of views or impressions. For example, if a post on Instagram has 100 likes and 1,000 views, its Engagement Rate would be 10%.

Engagement: Engagement in online marketing is the process of creating meaningful interactions with customers to build relationships and loyalty. For example, a company might use social media to respond to customer inquiries, share helpful content, or host online events.

Exit Pop-up: An Exit Pop-up is an online marketing tool that appears when a user is about to leave a website. For example, when a user is about to close a webpage, a pop-up window may appear offering a discount code or other incentive to stay on the page.

Expandable Ad: An Expandable Ad is an online advertisement that can be expanded to reveal additional content. For example, a banner ad may expand to show a video or a longer description of the product or service being advertised.

Facebook Ad Manager: Facebook Ad Manager is a tool used to create, manage, and track online advertising campaigns on Facebook. For example, a business owner could use the Ad Manager to create an ad campaign to promote their new product, track the performance of the ad, and adjust the campaign as needed.

Facebook Dynamic Ads: Dynamic Ads are a type of online marketing that allows businesses to automatically show personalized ads to their target audience. For example, a clothing store could use Dynamic Ads to show ads for specific items to people who have previously visited their website.

Facebook Lead Ads: Lead Ads are a type of online advertising that allow businesses to capture potential customers' contact information directly from an ad. For example, a business could create a Lead Ad that includes a form with fields for a person's name, email address, and phone number. When a person clicks on the ad, the form will automatically populate with their contact information, allowing the business to quickly capture leads.

Facebook Pixel: Facebook Pixel is a piece of code that helps marketers track and measure the effectiveness of their online advertising campaigns. For example, a marketer can use the Pixel to track how many people visited their website after clicking on an ad.

Facebook Stories Ads: Facebook Stories Ads are online advertisements that appear in the Stories section of Facebook. They are a great way to reach a large audience quickly and effectively. For example, a clothing company could use a Facebook Story Ad to promote their new line of summer dresses.

Federated Search: Federated Search is a type of online marketing that allows users to search multiple sources simultaneously. For example, a user can search for a product on multiple websites at once, instead of having to search each website individually.

First-Party Data: First-Party Data is data that is collected directly from a company's own customers. For example, a company may collect information about its customers' purchase history, website visits, or email interactions.

Floating Ad: A Floating Ad is an online advertisement that appears on a webpage and moves around as the user scrolls. For example, a banner ad that follows the user as they scroll down the page.

Footer Ad: Footer Ads are online advertisements that appear at the bottom of a webpage. For example, a website about cars may have a Footer Ad for a car dealership.

Form Optimization: Form optimization is the process of improving the design and functionality of online forms to make them easier to use and more likely to convert visitors into customers. For example, a website might optimize a form by reducing the number of required fields, adding helpful hints, or providing a progress bar to show how far along the user is in the form.

Frequency Cap: Frequency Cap is a limit placed on the number of times an individual user can be exposed to an advertisement. For example, if a company sets a frequency cap of 5, then a user will only see the same advertisement 5 times, no matter how many times they visit the website.

Frequency Capping: Frequency Capping is a marketing technique that limits the number of times a customer sees an advertisement. For example, if a customer visits a website, they may only see an ad for a product three times in a day. This helps to prevent customers from becoming overwhelmed or annoyed by seeing the same ad too often.

Geo-Targeting: Geo-Targeting is a form of online marketing that allows businesses to tailor their advertising to specific geographic locations. For example, a restaurant in New York City could use geo-targeting to show ads only to people in the city, rather than to people across the country.

Google App Campaign: Google App Campaigns are online marketing strategies that use Google Ads to promote mobile apps. For example, a game developer could create a Google App Campaign to advertise their new game on Google Ads, targeting users who are likely to be interested in the game.

Google Discovery Campaign: A Google Discovery Campaign is an online marketing strategy that uses targeted ads to reach potential customers who are actively searching for related products and services. For example, a company selling running shoes could use a Google Discovery Campaign to target people who are searching for running shoes online.

Google Display Campaign: Google Display Campaigns are online advertising campaigns that use visual elements such as images, videos, and text to promote products or services. For example, a company may create a display campaign to advertise their new line of shoes on Google's network of websites and apps.

Google Performance Max Campaign: Google Performance Max Campaign is an online marketing strategy that focuses on optimizing a website's performance to maximize its visibility and reach. For example, a website owner may use this strategy to improve their website's loading speed, optimize their content for search engine rankings, and create targeted ads to reach their desired audience.

Google Shopping Campaign: Google Shopping Campaigns are online marketing strategies that allow businesses to advertise their products on Google's search engine results pages. For example, a clothing store could create a Google Shopping Campaign to promote their new line of winter coats. When someone searches for "winter coats" on Google, the store's ads will appear in the search results, allowing potential customers to easily find and purchase the coats.

Google Universal App Campaign: Google Universal App Campaigns are a type of online advertising that helps businesses promote their mobile apps. It uses Google's powerful algorithms to automatically show ads across Google's network of properties, such as YouTube, Google Search, and the Google Play Store. For example, a restaurant could use a Universal App Campaign to advertise their mobile ordering app to potential customers.

Google Video Campaign: A Google Video Campaign is an online marketing strategy that uses video content to promote a product or service. For example, a company might create a series of videos to advertise their new product on YouTube and other video sharing sites.

Gross Rating Points (GRP): Gross Rating Points (GRP) is a measure of the total reach and frequency of an online marketing campaign. For example, if a campaign reaches 10,000 people and is seen three times by each person, the GRP would be 30,000.

Hashtag: A hashtag is a keyword or phrase used to categorize content on social media. For example, if you post a photo of your new puppy, you could use the hashtag #puppylove to make it easier for other users to find your post.

Header Ad: A Header Ad is an online advertisement that appears at the top of a webpage. For example, when you visit a website, you may see a banner ad at the top of the page that promotes a product or service.

Header Bidding: Header Bidding is a programmatic advertising technique that allows publishers to offer their ad inventory to multiple ad exchanges simultaneously, before making calls to their ad server. This allows publishers to maximize their ad revenue by receiving the highest bid from multiple sources. For example, a publisher can offer their ad inventory to both Google Ad Exchange and AppNexus at the same time, and whichever one offers the highest bid will be the one that gets the ad space.

Heatmap: A Heatmap is a visual representation of data that shows how users interact with a website or online platform. For example, a Heatmap can show which parts of a website are most clicked on, or which areas of a page are most viewed.

HTTP Cookie: A cookie is a small piece of data stored on a user's computer by a website. It is used to track user activity and preferences. For example, a website may store a cookie on a user's computer to remember their login information so they don't have to enter it every time they visit the site.

Impression Share: Impression Share is a metric that measures the percentage of times your ad was shown compared to the total number of times it could have been shown. For example, if your ad was shown 100 times out of a possible 500 times, your Impression Share would be 20%.

Impressions: Impressions are the number of times an advertisement or piece of content is seen by a user. For example, if an online ad is seen by 100 people, it has 100 impressions.

In-Content Ad: In-Content Ads are online advertisements that are placed within the content of a website or online platform. For example, a website about cars may have an ad for a car dealership placed within the text of the article.

In-Feed Ad: In-Feed Ads are online advertisements that appear within the content of a website or social media platform. For example, a sponsored post on Instagram that appears in the middle of a user's feed.

In-Stream Ads: In-Stream Ads are online advertisements that appear within streaming media content, such as videos or podcasts. For example, a YouTube video may contain an advertisement that plays before the video begins.

Influencer Brief: Online marketing is the process of using digital channels to promote and advertise products or services to potential customers. For example, a company may use social media platforms such as Instagram or YouTube to reach out to influencers and create content that will help to increase brand awareness and drive sales.

Influencer Briefing: Online marketing is the process of using digital channels to promote and sell products or services. For example, a business might use social media platforms to advertise their products and services, or create content to drive website traffic and generate leads.

Influencer Campaign: An influencer campaign is a type of online marketing strategy that involves leveraging the influence of influential people or organizations to promote a product or service. For example, a company might partner with a popular Instagram influencer to create sponsored posts about their product.

Influencer Collaboration: Influencer Collaboration is a type of online marketing where brands partner with influencers to promote their products or services. For example, a clothing brand might partner with a fashion blogger to create content that showcases their products.

Influencer Content: Influencer Content is content created by an influencer to promote a product or service. For example, a popular Instagram user might post a photo of themselves using a new product, with a caption that encourages their followers to try it out.

Influencer Contract: An influencer contract is an agreement between a brand and an influencer that outlines the terms and conditions of their collaboration. For example, a brand may agree to pay an influencer a certain amount of money in exchange for the influencer promoting the brand's products or services on their social media channels.

Influencer Marketing Agency: An Influencer Marketing Agency is a company that helps businesses connect with influential people online to promote their products or services. For example, a clothing company might hire an Influencer Marketing Agency to help them find social media influencers to promote their new line of clothing.

Influencer Marketing Best Practices: Influencer Marketing Best Practices are strategies and tactics used to maximize the effectiveness of an online marketing campaign by leveraging the influence of key individuals. For example, a company might partner with a popular social media influencer to promote their product or service to their followers.

Influencer Marketing Budget: Influencer Marketing Budget is the amount of money allocated to pay influencers to promote a product or service online. For example, a company may allocate $10,000 to pay influencers to post about their product on social media.

Influencer Marketing Case Studies: Influencer Marketing Case Studies are detailed analyses of successful campaigns that use influencers to promote a product or service. For example, a company may use a popular Instagram influencer to post about their product, and then analyze the results of the campaign to see how effective it was.

Influencer Marketing Ethics: Influencer Marketing Ethics is the practice of promoting products and services in an ethical and responsible manner. For example, an influencer should not make false claims about a product or service they are promoting. They should also be transparent about any financial or other incentives they may receive for promoting a product or service.

Influencer Marketing Metrics: Influencer Marketing Metrics are measurements used to evaluate the success of an influencer marketing campaign. For example, the number of followers an influencer has, the engagement rate of their posts, and the number of clicks on a link shared by the influencer are all metrics that can be used to measure the success of an influencer marketing campaign.

Influencer Marketing Platform: An Influencer Marketing Platform is a tool used to connect brands with social media influencers to promote their products or services. For example, a clothing brand might use an Influencer Marketing Platform to find and collaborate with fashion bloggers to promote their latest collection.

Influencer Marketing ROI: Influencer Marketing ROI is the return on investment (ROI) generated from working with influencers to promote a product or service. For example, if a company spends $1,000 on an influencer marketing campaign and generates $2,000 in sales, the ROI would be 100%.

Influencer Marketing Scams: Influencer Marketing Scams are deceptive practices used to manipulate consumers into buying products or services through false or misleading endorsements from online influencers. For example, a company may pay an influencer to post a positive review of their product, without disclosing that the review is sponsored.

Influencer Marketing Strategy: Influencer Marketing Strategy is a type of online marketing that involves leveraging the influence of influential people to promote a product or service. For example, a company might partner with a popular Instagram influencer to create sponsored posts about their product.

Influencer Marketing Trends: Influencer Marketing is a type of online marketing that involves leveraging the influence of popular individuals or groups to promote a product or service. For example, a company might partner with a popular Instagram influencer to promote their new line of clothing.

Influencer Marketing: Influencer Marketing is a type of online marketing that involves leveraging the influence of influential people to promote a product or service. For example, a company might partner with a popular Instagram influencer to create sponsored posts about their product.

Influencer Outreach: Influencer Outreach is the process of building relationships with influential people online in order to promote a product, service, or brand. For example, a company might reach out to a popular Instagram influencer to ask them to post about their product.

Instagram Ad Manager: Instagram Ad Manager is a tool used to create, manage, and track the performance of online advertising campaigns on Instagram. For example, a business could use Instagram Ad Manager to create an ad campaign to promote their new product, track how many people are seeing the ad, and adjust the campaign to maximize its effectiveness.

Instagram Stories Ads: Instagram Stories Ads are full-screen, interactive ads that appear in between user-generated stories on Instagram. They are a great way for businesses to reach their target audience and promote their products or services. For example, a clothing company could use an Instagram Story Ad to showcase their new line of summer dresses.

Interstitial Ad: An Interstitial Ad is an online marketing tool that displays a full-screen advertisement before a user can access the desired content. For example, when a user clicks on a link to a website, they may be presented with an ad before they can access the website.

IP Address: An IP address is a unique numerical identifier assigned to a device connected to the internet. For example, your computer's IP address is like its online mailing address - it tells other computers where to send information.

Keyword Match Types: Keyword Match Types are a way to control which search queries trigger your ads. For example, if you use a broad match type, your ad may appear when someone searches for related terms, even if those terms aren't in your keyword list.

Keyword Research: Keyword Research is the process of discovering words and phrases that people use when searching for products, services, or information online. For example, if you are selling shoes, you might research keywords like "sneakers," "athletic shoes," or "running shoes" to help people find your product.

Keyword: Online marketing is the process of using digital channels to promote and sell products or services. For example, a business might use social media, search engine optimization, and email campaigns to reach potential customers and drive sales.

Kickoff Meeting: A Kickoff Meeting is a virtual gathering of stakeholders to discuss the objectives, strategies, and timeline of an online marketing campaign. For example, a Kickoff Meeting might include a discussion of the target audience, budget, and timeline for launching a new website or social media campaign.

Landing Page Optimization: Landing Page Optimization is the process of improving the performance of a website page to increase the number of visitors who take a desired action. For example, if a website page is designed to encourage visitors to sign up for a newsletter, optimization techniques can be used to increase the number of visitors who actually sign up.

Landing Page: A landing page is a web page designed to capture a visitor's attention and encourage them to take a specific action, such as signing up for a newsletter or making a purchase. For example, a company may create a landing page with a special offer to entice visitors to buy their product.

Lead Capture: Lead Capture is the process of collecting contact information from potential customers in order to market to them. For example, a website may offer a free ebook in exchange for a visitor's email address.

Lead Conversion: Lead conversion is the process of turning website visitors into paying customers. For example, a website visitor may fill out a form to receive a free trial of a product, and then become a paying customer after the trial period ends.

Lead Form: A lead form is an online form used to capture contact information from potential customers. For example, a lead form might ask for a person's name, email address, and phone number in exchange for a free ebook.

Lead Generation: Lead Generation is the process of attracting potential customers to your business through online channels. For example, a company may use social media, search engine optimization, or email campaigns to generate leads.

Lead Magnet Delivery: A Lead Magnet Delivery is the process of providing potential customers with an incentive, such as a free ebook, in exchange for their contact information. For example, a website might offer a free ebook on "10 Tips for Growing Your Business" in exchange for a customer's email address.

Lead Magnet: A Lead Magnet is an incentive offered to potential customers in exchange for their contact information, such as an email address. For example, a company may offer a free ebook in exchange for a customer's email address.

Lead Nurturing Email: Lead Nurturing is the process of building relationships with potential customers over time by providing them with relevant and valuable content. For example, if a customer signs up for a newsletter, a lead nurturing campaign could include a series of emails that provide helpful tips and advice related to the customer's interests.

Lead Nurturing: Lead Nurturing is the process of building relationships with potential customers over time, through personalized communication and content, to eventually convert them into paying customers. For example, a company may send out a series of emails to potential customers, offering helpful advice and resources, to build trust and encourage them to make a purchase.

Lead Qualification: Lead qualification is the process of identifying and assessing potential customers to determine if they are a good fit for a company's products or services. For example, a company may qualify leads by asking questions about their budget, timeline, and desired outcomes.

Lead Scoring: Lead scoring is a method of assigning a numerical value to potential customers based on their likelihood of becoming paying customers. For example, a customer who has visited your website multiple times and filled out a contact form might be assigned a higher score than someone who has only visited once.

Leaderboard: A banner ad that is typically 728x90 pixels in size and placed at the top of a website or page, often above the fold.

Left Rail: The portion of a website or page to the left of the main content area, often used for ad placement.

Link Building: Link Building is the process of creating external links from other websites to your own website in order to increase its visibility and authority. For example, if you own a website about cats, you could create links from other websites about cats to your own website in order to increase the number of people who visit your website.

Link Profile: A link profile is a collection of links pointing to a website, which can be used to measure the website's online presence and influence. For example, if a website has a large number of links from other websites, it can be seen as having a strong link profile.

LinkedIn Ad Manager: Ad Manager is a tool that helps businesses create, manage, and track their online advertising campaigns. For example, a business could use Ad Manager to create an ad campaign to promote their new product, track how many people are seeing the ad, and adjust the campaign to get the best results.

LinkedIn Sponsored Content: Sponsored Content on LinkedIn is a type of online advertising where businesses pay to have their content featured on the platform. For example, a company may pay to have their blog post about a new product appear in the newsfeeds of LinkedIn users.

Live Streaming: Live streaming is the process of broadcasting a video or audio feed in real-time over the internet. For example, a live stream of a concert could be broadcast to viewers around the world.

Local Call Ads: Local Call Ads are online advertisements that target customers in a specific geographic area. For example, a restaurant in San Francisco may use Local Call Ads to reach potential customers in the city.

Log File: A log file is a record of all the activities that have taken place on a website. For example, a log file might show which pages were visited, how long a user stayed on a page, and what links were clicked.

Long-Tail Keywords: Long-Tail Keywords are specific phrases or words used in online marketing that are more targeted and have less competition than more general phrases. For example, instead of using the keyword "shoes", a more targeted long-tail keyword could be "women's black leather ankle boots".

Marketing Agency of Record (AOR): A Marketing Agency of Record (AOR) is a company that is responsible for managing and executing a brand's online marketing strategy. For example, an AOR might be responsible for creating and managing a brand's social media campaigns, website content, and online advertising.

Meta Description: Meta Description is a short summary of a webpage's content that appears in search engine results. For example, a meta description for a blog post about the benefits of yoga might read: "Learn how yoga can help improve your physical and mental health with this comprehensive guide.

Metric: A metric is a measure of performance used to track the success of an online marketing campaign. For example, the number of website visitors or the number of people who clicked on an advertisement can be used as metrics to measure the success of a campaign.

Micro-Influencer: A micro-influencer is an individual with a relatively small but engaged online following who can help promote a product or service. For example, a small-time fashion blogger with a few thousand followers who posts about their favorite clothing brands.

Microsite: A microsite is a small, focused website that is designed to promote a specific product, service, or event. For example, a company may create a microsite to promote a new product launch.

Mid-Roll Ads: Mid-Roll Ads are online advertisements that appear in the middle of a video or other digital content. For example, a YouTube video may have a 30-second ad that appears after the first minute of the video.

Mobile Leaderboard: A Mobile Leaderboard is a ranking system that shows the performance of mobile marketing campaigns. For example, a Mobile Leaderboard might show which campaigns have the highest click-through rate or the most conversions.

Mobile Optimization: Mobile Optimization is the process of ensuring that a website or online content is optimized for use on mobile devices. For example, a website that is optimized for mobile devices will have a layout that is easy to navigate on a small screen, and will load quickly on a mobile connection.

Native Ad: Native advertising is a type of online marketing that uses content that is designed to blend in with the look and feel of the website it appears on. For example, a sponsored post on a social media platform that looks like a regular post from a friend.

Native Advertising: Advertising that is designed to blend in with the content of a website or platform, making it appear as though it is part of the natural content, is known as Native Advertising. For example, a sponsored post on a social media platform that looks like a regular post from a friend.

Negative Keywords: Negative keywords are words or phrases that you exclude from your online marketing campaigns so that your ads don't show up when people search for those terms. For example, if you are a clothing store that only sells men's clothing, you would add "women's" as a negative keyword so that your ads don't show up when people search for "women's clothing".

Off-Page Optimization: Off-Page Optimization is the process of optimizing a website's visibility and ranking in search engine results by building links from other websites. For example, if a website owner wants to increase their website's ranking in Google, they can create links from other websites to their own website. This will help Google recognize the website as a reliable source and increase its ranking in search engine results.

On-Page Optimization: On-Page Optimization is the process of optimizing individual webpages to increase their visibility and ranking in search engine results. For example, adding relevant keywords to the page title, headings, and content can help a webpage rank higher in search engine results.

Online Marketing Agency: An Online Marketing Agency is a business that specializes in creating and executing digital marketing strategies to help businesses reach their target audiences online. For example, an Online Marketing Agency might create a website, manage a company's social media accounts, and create online ads to help a business increase its online visibility.

Online Video: Online Video is a type of digital marketing that uses videos to promote products, services, or brands. For example, a company might create a video to showcase their new product and share it on social media or their website.

Organic Reach: Organic Reach is the number of people who see a post or advertisement on a social media platform without any paid promotion. For example, if you post a photo on Instagram and it is seen by 500 people, that is 500 organic reach.

Organic Search Result: Organic Search Results are webpages that appear in search engine results pages (SERPs) due to their relevance to the search query, rather than due to paid advertising. For example, if you search for "best Italian restaurants in New York City," the organic search results will be webpages that are most relevant to that query, rather than webpages that have paid to appear in the search results.

Organic Search: Organic Search is a type of online marketing that uses unpaid search engine results to drive traffic to a website. For example, when you type a keyword into a search engine like Google, the unpaid results that appear are organic search results.

Organic Traffic: Organic Traffic is website visitors that arrive at a website naturally, without being directed there through paid advertising. For example, if someone searches for a specific product on Google and clicks on a link to your website, that would be considered organic traffic.

Out-of-Home (OOH) Ad Metrics: Out-of-Home (OOH) Ad Metrics measure the effectiveness of advertising campaigns that are placed in physical locations, such as billboards, bus stops, and other public spaces. For example, a company may measure the number of people who saw their billboard ad and the number of people who visited their website after seeing the ad.

Out-of-Home (OOH) Ad Server: An Out-of-Home (OOH) Ad Server is a platform that enables businesses to deliver digital ads to audiences outside of the home. For example, a restaurant could use an OOH Ad Server to display ads on digital billboards in their local area.

Out-of-Home (OOH) Ad Verification: Out-of-Home (OOH) Ad Verification is the process of confirming that an advertisement has been seen in the physical world. For example, a company may use OOH Ad Verification to confirm that a billboard ad was seen by a certain number of people in a certain area.

Out-of-Home (OOH) Advertising: Out-of-Home (OOH) Advertising is a form of marketing that uses physical locations to promote products or services. For example, a company may place a billboard near a highway to advertise their product to drivers passing by.

Out-of-Home (OOH) Inventory: Out-of-Home (OOH) Inventory is digital advertising space located outside of the home, such as on billboards, bus stops, and other public spaces. For example, a company may purchase a billboard ad to promote their product or service.

Out-of-Home (OOH) Media: Out-of-Home (OOH) Media is any type of advertising that reaches consumers when they are outside of their homes. Examples include billboards, bus stop ads, and transit ads.

Out-of-Home (OOH) Rating Points (ORP): Out-of-Home (OOH) Rating Points (ORP) measure the reach and frequency of an online marketing campaign in the physical world. For example, if a billboard advertisement is seen by 1,000 people each day for a week, the ORP for that advertisement would be 7,000.

Outbound Link: An outbound link is a link from a website to an external website. For example, if a website has a link to an online store, that would be an outbound link.

Over-The-Top (OTT): OTT is a type of online marketing that uses digital platforms to deliver content directly to consumers. For example, streaming services like Netflix and Hulu are OTT services that allow users to watch movies and TV shows without having to go to the theater or buy a cable subscription.

Overlay Ad: An Overlay Ad is an online advertisement that appears on top of a webpage and is usually triggered by a user's mouse movement. For example, when a user moves their mouse over a certain area of a webpage, an ad may appear in the form of a pop-up window.

Page Authority: Page Authority is a measure of how likely a web page is to rank highly in search engine results. For example, a page with a high Page Authority score is more likely to appear at the top of a Google search than a page with a low Page Authority score.

Pay Per Call: Pay Per Call is a type of online marketing where businesses pay for incoming calls from potential customers. For example, a business may pay for an advertisement that encourages people to call a specific phone number. If someone calls that number, the business pays a fee for the call.

Pay-Per-Click (PPC): Pay-Per-Click (PPC) is an online advertising model where businesses pay a fee each time a user clicks on their ad. For example, if a business pays $2 for each click on their ad, and the ad is clicked on 100 times, the business will pay $200.

Paywall: A paywall is a system that requires users to pay a fee in order to access certain content online. For example, a news website may require users to pay a subscription fee in order to read articles on the site.

Persistent Cookie: A Persistent Cookie is a small piece of data stored on a user's computer that remembers information about them over a long period of time. For example, a website may store a Persistent Cookie on a user's computer that remembers their username and password so they don't have to enter it every time they visit the site.

Personal Data: Personal Data is any information that can be used to identify an individual, such as their name, address, phone number, or email address. For example, if you sign up for a newsletter, the company may ask for your name, email address, and other contact information.

Personalization: Personalization is the process of tailoring online marketing content to the individual needs and interests of a specific customer. For example, a clothing store might send an email to a customer with recommendations for items based on their past purchases.

Pixel: Pixel tracking is a method of online marketing that uses a small piece of code to track user activity on a website. For example, a pixel can be used to track how many people visit a website, how long they stay, and what pages they view.

Podcast Ad Fraud: Podcast Ad Fraud is the practice of dishonestly manipulating online advertising metrics to generate revenue. For example, a fraudster may create fake accounts to click on ads, artificially inflating the number of impressions and clicks.

Podcast Ad Insertion: Podcast Ad Insertion is the process of inserting advertisements into podcasts in order to promote products or services. For example, a podcast about fitness could include an advertisement for a new fitness app.

Podcast Ad Metrics: Podcast Ad Metrics measure the effectiveness of advertising campaigns on podcasts. For example, metrics such as impressions, clicks, and conversions can be used to track how many people heard or interacted with an ad, and how many people took action as a result.

Podcast Ad Server: A Podcast Ad Server is a platform that enables marketers to deliver targeted audio ads to podcast listeners. For example, a marketer could use a Podcast Ad Server to deliver an ad for a new type of running shoe to listeners of a running podcast.

Podcast Ad Verification: Podcast Ad Verification is the process of confirming that an advertisement has been heard or seen by its intended audience. For example, a podcast ad verification system might track how many people listened to an ad and how long they listened for.

Podcast Advertising: Podcast Advertising is a form of online marketing that involves the placement of promotional content within audio-based podcasts. For example, a company may pay to have their product or service mentioned in a podcast episode.

Podcast Analytics: Podcast Analytics is a tool used to measure the success of online marketing campaigns through podcasting. For example, it can track the number of downloads, the average time spent listening, and the number of subscribers to a podcast.

Podcast Inventory: Podcasting is a form of online marketing that involves creating audio content and distributing it through digital channels. For example, a business might create a podcast series to share tips and advice related to their industry.

Podcast Monetization: Podcast Monetization is the process of generating revenue from a podcast. For example, a podcast host may monetize their podcast by selling advertising space or offering premium content to their listeners.

Pop-Under Ad: A Pop-Under Ad is an online advertisement that appears behind the active window of a website, usually after a user clicks on a link. For example, when a user clicks on a link to a product page, a Pop-Under Ad may appear behind the product page, prompting the user to take a specific action.

Pop-Up Ad: A Pop-Up Ad is an online advertisement that appears suddenly on a web page, usually in the form of a window or box. For example, when you visit a website, a pop-up ad may appear with a special offer or discount.

Post-Roll Ad: Post-roll ads are online advertisements that appear after a video has finished playing. For example, after watching a YouTube video, a post-roll ad may appear with a link to purchase the product featured in the video.

Pre-Roll Ad: Pre-Roll Ads are short video advertisements that play before a user's desired content. For example, a user may watch a 30-second ad for a new movie before they can watch the trailer for the movie.

Privacy Policy: A Privacy Policy is a statement that outlines how a company collects, stores, and uses personal data from its customers. For example, a company may state that it will not share customer information with third parties without the customer's consent.

Private Marketplace (PMP): A Private Marketplace (PMP) is an online platform where buyers and sellers can negotiate and transact digital advertising inventory in a secure, private environment. For example, a media company may use a PMP to negotiate the sale of their ad space to a specific advertiser.

Product Listing Ads (PLAs): Product Listing Ads (PLAs) are online advertisements that showcase specific products and their details. For example, a PLA might show a picture of a laptop, its price, and a link to the product page.

Programmatic Audio: Programmatic Audio is the automated buying and selling of audio advertising space online. For example, an advertiser can use programmatic audio to purchase ad space on a streaming music service, and the streaming service can use programmatic audio to sell that ad space to the advertiser.

Programmatic Direct: Programmatic Direct is a type of online marketing that uses automated technology to purchase digital advertising space directly from a publisher. For example, a company can use programmatic direct to purchase a banner ad on a website directly from the website's publisher.

Programmatic Video: Programmatic Video is a form of online advertising that uses automated technology to purchase, place, and optimize video ads. For example, a company can use programmatic video to target their ads to a specific audience, such as people who have recently visited their website.

Quality Score: Quality Score is a measure of the relevance and quality of an online advertisement. It is based on factors such as the ad's click-through rate, relevance of the ad to the target audience, and the landing page experience. For example, an ad with a high click-through rate and relevant content that leads to a user-friendly landing page would have a higher Quality Score than an ad with a low click-through rate and irrelevant content that leads to a confusing landing page.

Reach: Online marketing reach is the number of people who are exposed to a company's marketing message. For example, if a company posts an advertisement on social media, their reach is the total number of people who saw the post.

Real-Time Bidding (RTB): Real-Time Bidding (RTB) is an online marketing strategy that allows advertisers to bid on ad space in real-time. For example, if an advertiser wants to place an ad on a website, they can bid on the ad space in real-time, and the highest bidder will win the ad space.

Rectangle: Online marketing rectangle is a visual representation of the four key elements of a successful online marketing strategy: content, search engine optimization (SEO), social media, and paid advertising. For example, if you want to increase website traffic, you need to create content that is optimized for search engines, promote it on social media, and use paid advertising to reach a wider audience.

Referral Traffic: Referral traffic is the flow of visitors to a website that originates from another website. For example, if someone clicks on a link to your website from a blog post, the visitors that come to your website from that link are referred to as referral traffic.

Referrer URL: Referrer URL is the web address of the page that directed a user to a website. For example, if a user clicks on a link in an email that takes them to a website, the Referrer URL would be the address of the email.

Reporting and Analytics: Reporting and Analytics is the process of collecting, analyzing, and interpreting data to gain insights into online marketing performance. For example, a company may use reporting and analytics to track the number of website visitors, the amount of time they spend on the website, and the number of purchases made.

Responsive Design: Responsive Design is a web design approach that allows a website to adapt to the size of the user's device, providing an optimal viewing experience across all devices. For example, a website designed with Responsive Design will automatically adjust its layout to fit the size of a smartphone, tablet, or desktop computer.

Retainer Agreement: A Retainer Agreement is a contract between an online marketing agency and a client that outlines the services to be provided and the payment terms. For example, a Retainer Agreement might specify that the agency will provide website design, SEO optimization, and social media management services for a flat monthly fee.

Retargeting Ads: Retargeting Ads are online marketing tools that allow businesses to show ads to people who have already visited their website. For example, if someone visits a clothing store's website, the store can show them ads for specific items they viewed while on the site.

Retargeting List: A Retargeting List is a collection of website visitors who have been identified and tracked for targeted advertising. For example, if someone visits a website selling shoes, they may be added to a Retargeting List and then be served ads for that same shoe brand when they visit other websites.

Retargeting: Retargeting is a form of online marketing that uses targeted ads to reach people who have previously visited a website. For example, if you visit a clothing store's website, you may later see ads for that store's products when you visit other websites.

Return on Ad Spend (ROAS): ROAS is a measure of how much revenue is generated for every dollar spent on advertising. For example, if you spend $100 on an online ad campaign and it generates $500 in sales, your ROAS would be 500%.

Return on Investment (ROI): ROI in online marketing is a measure of how much profit is generated from a given investment. For example, if you spend $100 on an online ad campaign and make $200 in sales, your ROI would be 100%.

Rich Media Ad: Rich Media Ads are interactive online advertisements that engage viewers with interactive elements such as videos, audio, animation, and more. For example, a Rich Media Ad might be an interactive video game that encourages viewers to play and learn more about a product.

Right Rail: The portion of a website or page to the right of the main content area, often used for ad placement.

Schema Markup: Schema Markup is a type of code used to help search engines better understand the content of a website. For example, if a website is selling shoes, Schema Markup can be used to tell search engines that the website is selling shoes, the types of shoes available, and the prices of the shoes.

Scraping: Scraping is the process of collecting data from websites by extracting it from the webpages. For example, a marketer might scrape a website to collect product prices and descriptions to compare with their own products.

Search Engine Marketing (SEM): Search Engine Marketing (SEM) is a type of online marketing that uses search engines to promote a business or product. For example, a business may use SEM to increase their visibility in search engine results by paying for ads that appear when a user searches for a specific keyword.

Search Engine Optimization (SEO): Search Engine Optimization (SEO) is the process of optimizing a website to increase its visibility in search engine results. For example, if you own a business selling shoes, you would want to optimize your website so that when someone searches for "shoes" on a search engine, your website appears as one of the top results.

Search Engine Results Page (SERP): Search Engine Results Page (SERP) is a list of webpages generated by a search engine in response to a query. For example, if you type "best restaurants in New York City" into a search engine, the SERP will show you a list of webpages related to that query.

Search Query: Online marketing is the process of using digital channels to promote products and services to potential customers. For example, a business might use social media, search engine optimization, and email campaigns to reach out to potential customers and increase sales.

Search: Online search is the process of using a search engine to find information on the internet. For example, if you wanted to find a recipe for a specific dish, you could use a search engine to find websites that contain the recipe.

Sell-Side Platform (SSP): A Sell-Side Platform (SSP) is a technology that enables online publishers to manage and sell their digital advertising inventory. For example, an SSP might allow a website owner to set the price for their ad space and then automatically match it with the highest bidder.

Service Level Agreement (SLA): A Service Level Agreement (SLA) in online marketing is a contract between a business and its customers that outlines the expectations and responsibilities of each party. For example, a business may promise to respond to customer inquiries within 24 hours, and the customer agrees to provide feedback within 48 hours.

Session Cookie: A session cookie is a small piece of data stored in a user's web browser that helps websites remember information about the user's activity during a single browsing session. For example, a session cookie might remember what items a user has added to their online shopping cart.

Session ID: A session ID is a unique identifier that is used to track a user's activity on a website. For example, when you log into an online store, the website assigns you a session ID that allows it to keep track of the items you add to your cart.

Session: A session is a period of time in which a user interacts with a website or online service. For example, when a user visits a website and browses through different pages, that period of time is considered a session.

Share of Voice: Share of Voice is a measure of how much of the online conversation about a particular topic is attributed to a particular brand or company. For example, if a company has a 20% Share of Voice in the online conversation about a certain product, it means that 20% of the online discussion about that product is about that company.

Shopping Cart: A Shopping Cart is an online tool that allows customers to store items they wish to purchase from an online store. For example, if you are shopping for a new laptop on an online store, you can add the laptop to your Shopping Cart and then proceed to checkout when you are ready to purchase.

Sidebar Ad: A sidebar ad is an online advertisement that appears on the side of a webpage. For example, when you visit a news website, you may see an ad for a new product on the right side of the page.

Site Search: Site Search is a tool used in online marketing to help customers quickly find what they are looking for on a website. For example, if a customer is looking for a specific product on an e-commerce website, they can use the site search feature to quickly locate the product.

Skyscraper: A tall, narrow banner ad that is typically 160x600 or 120x600 pixels in size and placed to the side of a website or page, often in the right or left rail.

Social Listening: Social Listening is the process of monitoring conversations online to gain insights into what people are saying about a brand, product, or service. For example, a company might use social listening to track mentions of their brand on social media and respond to customer feedback.

Social Media Advertising: Social Media Advertising is the practice of using social media platforms to promote products or services. For example, a company may create a post on Instagram to advertise a new product they are launching.

Social Media Algorithm: A social media algorithm is a set of rules that determines which content is displayed to users on a social media platform. For example, Facebook's algorithm decides which posts appear in a user's news feed based on factors such as the user's interests, the type of content, and the user's interactions with the post.

Social Media Analytics: Social Media Analytics is the process of collecting, analyzing, and interpreting data from social media platforms to gain insights into customer behavior and preferences. For example, a company may use analytics to track the number of likes, comments, and shares on their posts to measure the success of their marketing campaigns.

Social Media Content Calendar: A Social Media Content Calendar is a tool used to plan and organize content for social media platforms. It helps marketers create a consistent stream of content that is tailored to their target audience. For example, a content calendar could be used to plan out a month's worth of posts for a company's Instagram account, including the topics, images, and captions for each post.

Social Media Crisis Management: Social Media Crisis Management is the process of responding to and mitigating negative online conversations about a brand or product. For example, if a customer posts a negative review about a product on social media, the company should respond quickly and professionally to address the customer's concerns.

Social Media Engagement: Social Media Engagement is the process of interacting with customers and potential customers on social media platforms. For example, responding to comments on a company's Facebook page or liking and sharing posts from customers.

Social Media Guidelines: Social Media Guidelines are a set of rules and best practices that help businesses effectively use social media to reach their marketing goals. For example, a guideline might be to post content at least three times a week on each social media platform.

Social Media Handle: A Social Media Handle is a unique username or identifier used to represent a person, business, or organization on social media platforms. For example, the Twitter handle for the company Nike is @Nike.

Social Media Influencer: A Social Media Influencer is an individual who has the power to affect the purchasing decisions of others through their online presence. For example, a popular fashion blogger with a large following may be able to influence their followers to purchase a certain brand of clothing.

Social Media KPI: Social Media Key Performance Indicators (KPIs) are measurable values that help marketers track and assess the success of their social media campaigns. For example, a KPI could be the number of followers gained on a company's Instagram page over a certain period of time.

Social Media Listening: Social Media Listening is the process of monitoring and analyzing conversations about a brand, product, or service on social media platforms. For example, a company might use Social Media Listening to track how many people are talking about their product on Twitter and what they are saying.

Social Media Management Tool: A Social Media Management Tool is a software application that helps businesses manage their online presence on social media platforms. For example, a Social Media Management Tool can help businesses schedule posts, track engagement, and analyze the performance of their social media campaigns.

Social Media Management: Social Media Management is the process of creating, curating, and managing content on social media platforms to promote a brand or product. For example, a company may create a post on Instagram to advertise a new product launch.

Social Media Monitoring: Social Media Monitoring is the process of tracking and analyzing conversations about a brand, product, or service on social media platforms. For example, a company may monitor conversations on Twitter to see what people are saying about their product.

Social Media Optimization (SMO): Social Media Optimization (SMO) is the process of strategically leveraging social media platforms to increase brand awareness and drive website traffic. For example, a company may post content on their Facebook page to engage with their followers and encourage them to visit their website.

Social Media Platform: A Social Media Platform is an online space where people can interact, share content, and engage with each other. For example, Facebook is a popular Social Media Platform where people can post photos, share stories, and comment on each other's posts.

Social Media Profile: A Social Media Profile is an online presence created by an individual or business on a social media platform, such as Facebook, Twitter, or Instagram. It is used to share content, engage with followers, and build relationships with customers. For example, a business may create a Facebook page to post updates about their products and services, and interact with customers who comment or message them.

Social Media ROI: Social Media ROI is the return on investment (ROI) generated from a company's social media activities. For example, if a company spends $100 on a social media campaign and earns $200 in revenue, the ROI would be 100%.

Social Media Strategy: A Social Media Strategy is a plan of action for leveraging social media platforms to achieve marketing goals. For example, a business may create a strategy to increase brand awareness by posting content on Instagram, Twitter, and Facebook.

Social Proof: Social Proof is the idea that people are more likely to take an action if they see that others have already taken it. For example, if you see that a product has hundreds of positive reviews, you're more likely to buy it than if it had no reviews at all.

Split Testing: Split Testing is a method of comparing two versions of a web page or advertisement to determine which one performs better. For example, a company might create two versions of a website homepage and measure which one gets more clicks from visitors.

Sponsored Content: Sponsored Content is a type of online marketing where businesses pay to have their content featured on another website or platform. For example, a company may pay to have their blog post featured on a popular blog site.

Sticky Ad: A sticky ad is an online advertisement that remains visible on a website for an extended period of time. For example, a banner ad that appears at the top of a webpage and stays there until the user scrolls down or clicks away.

Strategy Development: Online marketing strategy development is the process of creating a plan to reach your online marketing goals. For example, if your goal is to increase website traffic, your strategy might include creating content that is optimized for search engines, running social media campaigns, and engaging with influencers.

Streaming: Streaming is the process of delivering digital content, such as audio, video, or text, over the internet in real-time. For example, streaming a movie on Netflix allows you to watch the movie without having to download it first.

Structured Data: Structured data is a way of organizing information on a website in a way that makes it easier for search engines to understand. For example, a website might use structured data to provide information about a product, such as its price, availability, and reviews.

Subscriber: A subscriber is someone who has opted-in to receive emails from a business or organization. For example, if you sign up for a newsletter from a clothing store, you become a subscriber to that store's email list.

Target Audience: Target Audience refers to the specific group of people that a business or organization is trying to reach with their online marketing efforts. For example, a clothing company may target teenage girls with their online marketing campaigns.

Testimonial: A testimonial is a customer's review of a product or service that can be used to promote it online. For example, a customer might write a review of a restaurant they visited, praising the food and service, which the restaurant can then use to promote itself online.

Third-Party Cookie: A third-party cookie is a type of tracking technology used by online advertisers to collect data about a user's browsing activity across different websites. For example, an online advertiser may use a third-party cookie to track which websites a user visits and what products they view, in order to better target ads to that user.

Third-Party Data: Third-Party Data is information collected from outside sources that can be used to inform marketing decisions. For example, a company may use data from a customer survey to better understand their target audience and tailor their marketing campaigns accordingly.

Title Tag: A Title Tag is a short, descriptive phrase that appears in the HTML code of a webpage and is used to help search engines understand the content of the page. For example, the title tag for a blog post about online marketing might be "Online Marketing Strategies for Small Businesses".

Tracking Pixel: A tracking pixel is a small, invisible piece of code that is placed on a website or in an email to track user activity. For example, a tracking pixel can be used to measure how many people opened an email or clicked on a link in an email.

Tracking URL: A Tracking URL is a special type of URL that allows marketers to track the effectiveness of their online campaigns. For example, a Tracking URL might include a unique code that allows a marketer to track how many people clicked on a particular link in an email or advertisement.

Trending Topics: Trending Topics are topics that are currently popular and widely discussed online. For example, a trending topic on social media might be a new movie that just came out or a new product launch.

Twitter Ad Manager: Twitter Ad Manager is a tool that helps businesses create, manage, and track their advertising campaigns on Twitter. For example, a business can use Twitter Ad Manager to create an ad campaign to promote their new product, track how many people are seeing the ad, and adjust the budget for the campaign.

Twitter Promoted Tweet: Promoted Tweets are a type of online advertising that allows businesses to pay to have their tweets appear in the feeds of their target audience. For example, a clothing company could pay to have their latest product tweet appear in the feeds of people who have previously shown an interest in fashion.

Unique Device Identifier (UDID): A Unique Device Identifier (UDID) is a code that uniquely identifies a specific device, such as a smartphone or tablet. For example, when a user downloads an app, the UDID is used to track the user's activity and preferences.

Unique Visitor: A Unique Visitor is an individual who visits a website or online platform for the first time. For example, if someone visits a website for the first time, they would be counted as a Unique Visitor.

User Experience (UX): User Experience (UX) is the overall feeling a user has when interacting with a website, app, or other digital product. It is the sum of all the elements that make up the user's journey, from the initial search to the final purchase. For example, if a website is difficult to navigate, has slow loading times, or has a confusing checkout process, the user's experience will be negative.

User ID: A User ID is a unique identifier that is used to identify a specific user when they access an online service or website. For example, when you create an account on a website, you are typically asked to create a username and password. The username you create is your User ID.

User Journey: User Journey is the path a user takes when interacting with a website or online service. For example, when a customer visits an online store, they may browse products, add items to their cart, and then check out. This is the user journey for that customer.

User-Agent: User-Agent is a software program that acts as an intermediary between a user and a website. For example, when you visit a website, your browser (e.g. Chrome, Firefox, etc.) acts as your User-Agent, sending requests to the website and receiving responses from it.

User-Generated Content (UGC): User-Generated Content (UGC) is content created by users of a website or online platform that is used to promote a product or service. For example, a customer posting a review of a product they purchased on an e-commerce website.

User-Level Tracking: User-Level Tracking is a method of online marketing that tracks individual user behavior on a website. For example, a website may track how many times a user visits a page, how long they stay on the page, and what links they click on.

Video Ad Blockers: Video Ad Blockers are software programs that prevent online advertisements from appearing on websites and videos. For example, if you are watching a YouTube video, a Video Ad Blocker will prevent any ads from playing before, during, or after the video.

Video Ad Exchanges: Video Ad Exchanges are online marketplaces that allow advertisers to buy and sell video advertising space. For example, an advertiser can purchase a 30-second ad spot on a popular YouTube channel, and then resell it to another advertiser.

Video Ad Fraud: Video Ad Fraud is the practice of deceiving online advertisers by generating fake views or clicks on their video ads. For example, a fraudster might use automated software to generate thousands of fake clicks on an ad, resulting in the advertiser paying for views that never actually happened.

Video Ad Server: A Video Ad Server is a technology that helps marketers deliver video ads to their target audiences online. For example, a Video Ad Server can be used to deliver a video ad to a website visitor based on their location, age, or other demographic information.

Video Ad Verification: Video Ad Verification is the process of ensuring that an online video advertisement is seen by the intended audience. For example, a company may use video ad verification to make sure that their ad is only being seen by people in their target demographic.

Video Advertising: Video Advertising is the use of video content to promote a product, service, or brand. For example, a company might create a video ad to promote their new line of shoes, which they then post on their website and social media channels.

Video Analytics: Video Analytics is the process of collecting and analyzing data from video content to gain insights into how viewers interact with it. For example, a company could use video analytics to track how many people watch their video ad, how long they watch it for, and which parts of the video they re-watch.

Video Bitrate: Video Bitrate is the amount of data used to encode a video file, measured in megabits per second (Mbps). For example, a video with a bitrate of 8 Mbps will require 8 megabits of data to be transferred every second in order to be streamed or downloaded.

Video Codec: A Video Codec is a type of software that compresses and decompresses digital video files so they can be streamed or downloaded quickly. For example, the popular H.264 codec compresses video files so they can be streamed over the internet without buffering.

Video Content Management System (VCMS): A Video Content Management System (VCMS) is a tool used to organize, store, and manage video content for online marketing purposes. For example, a VCMS can be used to store and organize videos for a company's website, social media channels, and other online marketing campaigns.

Video DSP: Video DSP is a technology that helps marketers target and deliver video ads to the right audiences online. For example, a video DSP can help a company target ads to people who have previously watched their videos or visited their website.

Video Hosting: Video Hosting is the process of storing and sharing videos online. For example, YouTube is a popular video hosting platform that allows users to upload and share videos with the world.

Video Inventory: Video Inventory is a collection of videos used to promote a product or service online. For example, a company may have a library of videos featuring customer testimonials, product demonstrations, and tutorials to help potential customers learn more about their offerings.

Video Monetization: Video Monetization is the process of generating revenue from online video content. For example, a YouTuber may monetize their videos by allowing ads to be displayed before or during their videos, or by selling products or services related to their videos.

Video Player: A Video Player is a tool used to stream and display video content online. For example, YouTube is a popular video player that allows users to watch videos on the web.

Video Pre-roll Ad: Pre-roll Ads are short video advertisements that play before a video content begins. For example, a 30-second ad for a new movie may play before a YouTube video.

Video Resolution: Video Resolution is the quality of a video, measured by the number of pixels it contains. For example, a video with a resolution of 1080p has more pixels than a video with a resolution of 720p, making it appear sharper and more detailed.

Video SSP: Video Supply Side Platform (SSP) is a technology platform that enables publishers to monetize their video content by connecting them with advertisers. For example, a publisher can use a Video SSP to connect with an advertiser who wants to place an ad in their video content.

Video Streaming Services: Video Streaming Services are online platforms that allow users to access and watch videos over the internet. For example, Netflix is a popular video streaming service that allows users to watch movies and TV shows on demand.

Video-On-Demand (VOD): Video-On-Demand (VOD) is a type of online marketing that allows customers to watch videos whenever they want. For example, if you subscribe to a streaming service like Netflix, you can watch any movie or TV show at any time.

Viewability: Viewability is the measure of how likely an online advertisement is to be seen by its intended audience. For example, if an ad is placed at the bottom of a webpage, it may not be seen by many people, resulting in a low viewability score.

Viral Content: Viral Content is content that spreads quickly and widely across the internet, often through social media sharing. For example, a funny video posted on YouTube that is shared by many people and viewed by millions can be considered viral content.

Web Beacon: A Web Beacon is a small piece of code embedded in a web page or email that allows a website to track user activity. For example, a website may use a Web Beacon to track how many people opened an email or clicked on a link in the email.

Website Traffic: Website Traffic refers to the number of visitors that visit a website. For example, if a website receives 10,000 visitors in a day, it has 10,000 website visitors or website traffic.

Word-of-Mouth Marketing: Word-of-Mouth Marketing is the process of spreading information about a product or service through personal recommendations. For example, if a friend tells you about a great new restaurant they tried, you may be more likely to try it yourself.