As the world begins to travel and explore again, Casino visits are trending upwards in the same direction and according to American Gaming Association revenue numbers are breaking records.
That’s great news for the casino industry!
Make sure you’re gaining the market share of those patrons with Inuvo's digital advertising solution.
“As I said when we chose the Inuvo IntentKey™ platform, we are ‘future proofing’ our marketing efforts by being one of the first in our industry to use this advanced advertising technology. Inuvo’s AI provides audience insights that are not available through conventional data providers, and it can adapt to those audiences continuously as their intent changes in real-time, while not being dependent on third-party cookies or data.”
CMO – Saracen Casino
Our IntentKey™ Artificial Intelligence will help gaming leaders build out world-class advertising for:
Utilize Inuvo’s IntentKey™ to efficiently allocate your branding dollars with our patented and proprietary IntentKey™ solution. This AI technology identifies user intent signals indicating an interest in exploring and gaming. By placing your casino's message in front of those users who are open and receptive to your messaging, you can generate a higher brand awareness with the right audiences.
Reach New Audiences
Our IntentKey™ can leverage these insights to find new, incremental patrons by understanding your most engaged audiences. In addition, these targeting capabilities can be implemented cross-channel to reach audiences not available via traditional marketing channels, including CTV, audio streaming and native. These channels will allow you to reach younger to middle-aged cord-cutter audiences unavailable on linear TV.
Traditional marketing efforts have historically focused on understanding the who: who is your audience and what are their demographics? Inuvo’s IntentKey™ takes a different approach. Instead, we look to understand the WHY behind their actions: Why are they interested in your casino? Why did they visit? Why did they sign up for your loyalty program? Our IntentKey™ AI will analyze the intent signals that uncover your WHY. Our casino clients have discovered many un-expected trends using our Intent key AI solution. One such discovery revealed that those who came to the reservation page at one casino’s signature steakhouse, were actually interested in high-end vegetarian options. They were able to leverage these insights to pivot their marketing strategy and expand their vegetarian options that resulted in increased reservations at their steakhouse. This is just one example of the many actionable insights the IntentKey™ provides that enable operators to make informed decisions based on real data, not human intuition.
Build Loyalty Programs
Building a loyal consumer base is at the core of every successful casino business model, and Inuvo is here to help! Our IntentKey™ AI solution will prioritize your casino’s most important marketing initiatives to help promote your exclusive benefits and select club programs. The IntentKey™ will help maximize trial, trip frequency, long-term retention, gaming worth and total revenue yield.
Don’t leave your marketing to chance.
Contact us today to learn more about how to place the best bet with your advertising dollars.