$16B in Casino Q2 Revenue
Commercial Gaming Sees its 10th Consecutive Quarter of Growth – Industry Generates More Than $7B in Gaming Tax Revenue through H1 2023 – American Gaming Association
As Casino numbers soar, the continued ramp of gaming proves the post-pandemic recovery is here to stay. According to the American Gaming Association, revenue numbers are breaking records!
That’s great news for the casino industry.
Make sure you’re gaining the market share of those customers with Inuvo’s digital advertising solution.
Inuvo delivers proven results.
As I said when we chose the Inuvo IntentKey platform, we are ‘future proofing’ our marketing efforts by being one of the first in our industry to use this advanced advertising technology. Inuvo’s AI provides audience insights that are not available through conventional data providers, and it can adapt to those audiences continuously as their intent changes in real-time, while not being dependent on third-party cookies or data.
Carlton SaffaCMO - Saracen Casino
How we do it
Inuvo’s IntentKey AI helps casino marketers build world-class advertising.
Branding & Trial
Utilize Inuvo’s IntentKey to allocate your branding dollars more efficiently. Our AI technology identifies audience intent indicating an interest in exploring gaming opportunities. By placing your casino’s message in front of audiences who are open and receptive to your messaging, you can generate higher brand awareness and trial.
Reach New Audiences
Our IntentKey can leverage these insights to find new, incremental patrons by understanding your most engaged audiences. In addition, these targeting capabilities can be implemented cross-channel to reach audiences not usually available via traditional marketing channels, including CTV, audio streaming, and native. These channels will allow you to reach cord-cutter audiences not available on linear TV.
Marketing Insights
Traditional marketing efforts have historically focused on understanding the who: who is your audience, and what are their demographics? Inuvo’s IntentKey takes a different approach. Instead, we look to understand the WHY behind their actions: Why are they interested in your casino? Why did they visit your website? Why did they sign up for your loyalty program? Our Intentkey AI will analyze the intent signals that uncover your WHY.
Our casino clients have benefitted from our valuable insights. For example, our AI revealed that audiences who came to the reservation page at a casino’s signature steakhouse were actually interested in high-end vegetarian options. These insights pivoted their marketing strategy to expand vegetarian options, bringing more visitors to the casino by increasing reservations at their steakhouse. This is just one example of the many actionable insights IntentKey provides that enable casino operators to make informed decisions based on real data, not human intuition.
Build Loyalty Programs
Building a loyal customer base is at the core of every successful casino business model, and Inuvo is here to help. Our IntentKey AI solution will prioritize your casino’s most important marketing initiatives to help promote your exclusive benefits and select club programs. IntentKey will help maximize trial, trip frequency, long-term retention, gaming worth, and total revenue yield.
