Back-To-School Audience Models
Reach High-Value Back-To-School Audiences
Back-to-school season energizes students and parents like no other time of year. Don’t miss your chance to connect with these highly engaged audiences as they prepare with new gadgets, healthy lunch ideas, and dorm essentials. IntentKey makes it easy to reach your ideal back-to-school audience segments with our pre-built, ready-to-activate models, whether they’re shopping for elementary school supplies, dorm room decor, or the latest tech for college.
How are models activated?
IntentKey’s Back to School audience models are now available for activation! These AI-powered models can be accessed directly by clients through a PMP, or our team at Inuvo can activate the models on your behalf. While we offer a set of pre-built models focusing on key Back to School audiences, such as school supply shopper, dorm decorators, and healthy lunch ideas, these are just a starting point. Our data experts will work with you to customize, expand, or refine the models to precisely target your desired audience segments and achieve your unique campaign goals.
Want a different model?
This is only a sampling of IntentKey’s modeling capabilities! Our team can build precise custom models to maximize relevance and response. Contact us today!
SCHOOL SUPPLY SCHOLARS
Budget-conscious parents and students preparing for the K-12 school year. They’re savvy shoppers who compare prices across major retailers like Walmart, Amazon Prime, office supply store, and craft supply stores. They stay informed on the latest back-to-school trends and deals by watching popular shows like Good Morning America.
Available Daily Media Impressions
66.56M-112.59M
66.56M-112.59M
Daily Audience Reach
4.57M-6.54M
4.57M-6.54M
LUNCHBOX HEROES
Health-conscious parents of primary school children, seeking nutritious lunch ideas. They’re active on social media, searching for creative recipes for snacks, desserts, and balanced meals. This group is interested in vegan options and high-protein foods. They invest in quality home cookware and bento boxes to prepare and pack appealing, healthy lunches for their kids.
Available Daily Media Impressions
72.79M-105.38M
72.79M-105.38M
Daily Audience Reach
3.21M-4.45M
3.21M-4.45M
DORM DECORATORS
College students and their parents preparing for dorm life interested in functional yet stylish interior design, focusing on maximizing small spaces. This group shops for affordable kitchenware and bedding at places like IKEA. Many are coffee enthusiasts, considering items like Nespresso machines for their dorm rooms.
Available Daily Media Impressions
82.59M-123.72M
82.59M-123.72M
Daily Audience Reach
4.18M-5.32M
4.18M-5.32M
TECH-ED ENTHUSIASTS
Tech-savvy students and parents gearing up for the school year with cutting-edge gadgets. Keen on the latest computers, smartphones, and cameras. This group is interested in gaming systems for downtime and stays current with new operating system updates.They use technology to optimize their digital learning and entertainment experiences.
Available Daily Media Impressions
60.02M-100.69M
60.02M-100.69M
Daily Audience Reach
2.81M-3.89M
2.81M-3.89M
SCHOOL SUPPLY SCHOLARS
Budget-conscious parents and students preparing for the K-12 school year. They’re savvy shoppers who compare prices across major retailers like Walmart, Amazon Prime, office supply store, and craft supply stores. They stay informed on the latest back-to-school trends and deals by watching popular shows like Good Morning America.
Available Daily Media Impressions
66.56M-112.59M
66.56M-112.59M
Daily Audience Reach
4.57M-6.54M
4.57M-6.54M
LUNCHBOX HEROES
Health-conscious parents of primary school children, seeking nutritious lunch ideas. They’re active on social media, searching for creative recipes for snacks, desserts, and balanced meals. This group is interested in vegan options and high-protein foods. They invest in quality home cookware and bento boxes to prepare and pack appealing, healthy lunches for their kids.
Available Daily Media Impressions
72.79M-105.38M
72.79M-105.38M
Daily Audience Reach
3.21M-4.45M
3.21M-4.45M
DORM DECORATORS
College students and their parents preparing for dorm life interested in functional yet stylish interior design, focusing on maximizing small spaces. This group shops for affordable kitchenware and bedding at places like IKEA. Many are coffee enthusiasts, considering items like Nespresso machines for their dorm rooms.
Available Daily Media Impressions
82.59M-123.72M
82.59M-123.72M
Daily Audience Reach
4.18M-5.32M
4.18M-5.32M
TECH-ED ENTHUSIASTS
Tech-savvy students and parents gearing up for the school year with cutting-edge gadgets. Keen on the latest computers, smartphones, and cameras. This group is interested in gaming systems for downtime and stays current with new operating system updates.They use technology to optimize their digital learning and entertainment experiences.
Available Daily Media Impressions
60.02M-100.69M
60.02M-100.69M
Daily Audience Reach
2.81M-3.89M
2.81M-3.89M
School Your Competition with Custom Models!
Contact us today to leverage these why-based models for your back-to-school marketing strategy.
