Objective

Drive upper funnel leads that can be nurtured and converted into Cloud Service clients. 

Overview

Inuvo started with broad audience targeting which included developers, independent software vendors, males age 35+, with household income of at least $150,000, and a master’s degree. While the campaign began with these categories, the IntentKey technology refined the targeting to more precise concepts and top performing categories that included:

 

  • Gaming
  • Machine Learning
  • Cloud Platform
  • Virtual Machines
  • Software/Security
  • Software and Computing
  • Hacking and Surveillance
  • International Travel
  • Management and Corporate Operations

 

This approach found highly relevant sites that were of interest to this extremely niche market of IT decision makers and developers. In addition, Inuvo ensured this global technology leader was always top-of-mind during the long buying cycle from awareness, to evaluation of options, to trial and purchase. The targeting, coupled with high viewability, enabled Inuvo to beat the CPL goals by 30%, saving more than $46 per quality lead.

Key Results

Beat CPL by

30%

Saved

>$46 Per Lead

Intent Signals

  • Cloud Platform
  • Microsoft Azure
  • Windows Server
  • Virtual Machine
  • Powershell
  • Software and Security
  • Computing Software
  • Surveillance Software
  • Corporate Operations
  • International Travel