Overview
The university aimed to increase enrollment through online applications for its continued learning programs, targeting recent college graduates and adult learners aged 23–45.
Engaging this audience posed challenges due to a competitive education landscape and limited visibility into real behavioral intent. The client needed a solution that could not only identify high-potential prospects but also adapt to the evolving motivations driving adults topursue further education.
IntentKey by Inuvo uncovered key intent signals among audiences who:
- Engaged with college or graduate-level content (60% of the engaged audience)
- Showed interest in public transportation and commuting behavior, signaling an urban professional lifestyle
- Explored certificate-based learning, signaling motivation for career advanced or skill specialization
These AI-powered insights led to strategic audience fine-tuning based on concepts like public transportation, commuting, and more. By aligning to genuine intent, the campaign meaningfully engaged lifelong learners and positioned the university’s programs as a top choice in a saturated market.
The campaign outperformed its enrollment KPI by 66.81%, driven by the precision and adaptability of IntentKey.
