Overview
A leading national retail tire company set out to drive new customer acquisition and grow brand visibility. Targeting adults 35–64 with $100K–$150K HHI, the campaign focused on high-intent consumers ready to act.
Solving the Challenge with AI
Traditional demographic targeting lacked the agility to adapt to shifting consumer intent. Winter tire buying season is quick and narrow. Identifying and engaging the right customers at the right time was key.
What IntentKey AI Uncovered
Our proprietary AI revealed audiences actively researching:
- Tire Brands: IntentKey revealed interest in competing tire brands, helping the client gauge market positioning.
- Tire Features: Insights like winter and mud tires, and contact patch highlighted top product preferences.
- Performance Aspects: Braking distance, grip, and road noise were key considerations among shoppers.
- Canadian Locations: High-intent signals surfaced in regions with harsh winters, reinforcing demand for cold-weather tire solutions.
These signals pointed to in-market shoppers comparing features, pricing, and local providers.
Results That Exceeded Expectations
Aligned to real-time intent and trends, the 4-month campaign delivered:
- 23,290 conversions
- 3,613 appointment confirmations
- $1.72 CPA—beating the $2–$3 goal by over 40%
IntentKey’s ability to uncover and act on emerging consumer intent was crucial in maximizing results for this tire and maintenance retailer.
