Insights Reveal a Generational Approach to College Savings Plans - Inuvo.com

Insights Reveal a Generational Approach to College Savings Plans

           

The Challenge

To generate new accounts and increase contributions of existing account holders for a state 529 college savings plan.

Inuvo Technology Solution

The IntentKey™ identified the core audience most likely to open college savings plans and targeted similar audiences to expand their promotional reach.

The Results

The college savings plan identified their core audience through Inuvo’s insights that were used to build a multichannel marketing campaign. Leveraging the insights across all marketing channels was so effective the client realized a 75% CPA reduction throughout the campaign.

            

Want to learn more? Download the case study here.

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