Campaign Goal

To generate new accounts and increase contributions of existing account holders for a state 529 college savings plan.

The Challenge

To identify audiences open and receptive to college savings messaging to increase interest in the plan and build a lead funnel of users to nurture to conversion.

Inuvo Technology Solution

The IntentKey™identified the core users most likely to open college savings plans and targeted similar users to expand their promotional reach.

The Results

The college savings plan identified their core users through Inuvo’s insights that were used to build a multichannel marketing campaign. Leveraging the insights across all marketing channels was so effective the client realized a 75% CPA reduction throughout the campaign.

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