To generate new accounts and increase contributions of existing account holders for a state 529 college savings plan.
The IntentKey™ identified the core audience most likely to open college savings plans and targeted similar audiences to expand their promotional reach.
The college savings plan identified their core audience through Inuvo’s insights that were used to build a multichannel marketing campaign. Leveraging the insights across all marketing channels was so effective the client realized a 75% CPA reduction throughout the campaign.
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