Overview
A regional automotive dealer group representing one of the nation’s leading truck, SUV, and crossover brands partnered with IntentKey to uncover incremental in-market shoppers beyond traditional automotive audiences.
IntentKey audience models surfaced three distinct buyer types, including Rugged Capability Seekers, Active Market Shoppers, and Finance-Aware Buyers, revealing the motivations shaping vehicle purchase decisions.
By identifying financing-related concepts such as “Interest” and “Risk”, IntentKey uncovered emerging demand traditional targeting overlooked, informing segment-specific messaging, creative strategy, and media optimization.
Audience models continuously adapted to real-world market conditions, including interest rate trends, enabling the campaign to capitalize on evolving intent throughout the quarter.
The result was a 16% month-over-month improvement in cost per vehicle sale, expanded qualified reach, and privacy-safe activation across premium, brand-safe inventory without cookies or personal data.
