Overview
James & James, a premium handcrafted furniture brand with a long consideration path and high average order value, partnered with Inuvo to uncover major performance blind spots in their media mix. Their marketing struggled to drive measurable growth — with inefficient upper-funnel investment, signal loss, and attribution that failed to reflect actual business impact.
Step 1: Predictive Mixed Media Modeling (P-MMM)
Inuvo’s Measurement AI was used to perform a Predictive MMM analysis of James & James’ historic media spend. The model revealed inefficiencies across key channels, especially branded search and retargeting, which were over-indexed and underperforming.
Step 2: AI-Powered Audience Activation
Using these insights, Inuvo transitioned James & James into concept-based media buying powered by IntentKey AI. Instead of targeting by broad segments, demographics, or cookies, the campaigns reached real people based on the why behind their behaviors — such as interest in craftsmanship, art, and design inspiration.
