Overview
A regional law firm aimed to drive qualified legal leads from individuals recently involved in auto accidents. The goal: lower CPA while increasing lead volume in Maryland.
Solving the Challenge with AI
Traditional legal advertising often relies on broad terms or demographics, missing true legal intent. In display, personal injury targeting can face strict policy restrictions, low conversion rates, context misfires, and intense competition. IntentKey overcomes this by analyzing full-page context, geolocation, and real-time trends, enabling privacy-safe, high-intent audience targeting with precision.
What IntentKey AI Uncovered
Our proprietary AI surfaced intent signals tied to post-accident legal needs:
- Legal Terms: “Lawsuit,” “defendant,” “jury trial,” and “legal liability”
- Accident Context: Users engaging with auto-related legal content
- Intent Signals: Patterns showing evaluation of representation options
These insights pointed to users in market of legal help.
Results That Exceeded Expectations
Aligned to real-time intent, the 6-month campaign drove:
- 223 conversions
- 16,677 new users on site
- 48% Lowered CPA quarter over quarter through smarter, more precise audience targeting
IntentKey enabled the firm to efficiently scale legal lead generation without reliance on personal data or cookies.
