Transitioning to Cookieless Advertising
Google's cookie timeline is set. Prepare for a privacy-first world with IntentKey.
We Baked the Cookieless Future
“This shift— the demise of third-party cookies and identifiers — will threaten the U.S. digital advertising industry and compel its transformation.” -McKinsey&Company
The Current Privacy Climate
Consumers are demanding increased privacy
Governments are implementing privacy regulations at a global scale
Audiences are becoming difficult to reach with traditional consumer tracking data
AI that enables targeting the WHY not the WHO is the only way forward
Advertisers believe...
61
It is only a matter of time before cookies & IDs come to an end
56
Cookies & IDs represent a threat to user privacy
60
Tracking technology negatively impacts brand reputations
Source: MediaPost
If you rely on cookies, you're missing out on most users.
75% of web ad opportunities lack a cookie ID, and even when they do have one, it’s often gone the next day. This forces user-focused Adtech firms to fiercely compete for a small portion of traceable ad impressions for their clients.
Cookieless identity solutions are ineffective.
Adtech providers usually employ privacy-invasive methods to connect user data, mainly relying on IP addresses for tracking. However, as these tracking techniques have become more complex, they’ve also become less efficient in quickly matching users with ad placements within the limited 7-millisecond timeframe.
Consumers have taken privacy into their own hands
Additionally, consumers are becoming aware of these alternative user-tracking methods. Consequently, privacy-friendly solutions like VPNs, which hide a user’s real IP address, are growing rapidly year after year. This implies that the effectiveness of user-focused Adtech will decline with each new user adopting these privacy-friendly solutions.
Inuvo’s AI Solution
Reduces cookie reliance through rich, AI-generated insights
Enhances audience discovery to increase conversions and reduce ad spend
Utilizes a large language model instead of relying on individual user profiles
Privacy compliant without sacrificing performance
Inuvo can target 100% of ad impressions
Inuvo can access 100% of open web ad impression opportunities, minimizing waste and achieving outstanding client performance compared to user-focused Adtech vendors.
Even on iOS and Firefox
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We can help you free yourself from the cookie
Inuvo can ingest and leverage a client’s backend metrics into its data warehouse, eliminating the need for continuous user tracking. This allows it to assess client performance, even in environments with no cookies and strict privacy measures.
Our Blog: Inuvo Insider
Our Privacy POV
