1. Campaign Overview / Discovery
Two weeks prior to campaign launch.
- Identify campaign goals, KPIs, budget, and media channels
- Inuvo will submit a formal proposal
- Credit approval
2. Campaign Setup
One to Two Weeks Prior to Campaign Launch
- Execute IO process
- Develop model(s) that continuously optimize
3. Kick Off Call
Two Days Prior to Campaign Launch
- Review campaign details
- Establish reporting and insight cadence
- Receive creative from client
4. Campaign Management
Duration of campaign
- Inuvo team runs and optimizes campaign
- Inuvo provides performance reporting on desired cadence
5. Post Campaign
- Inuvo provides curated insights report that outlines WHY behind your customers’ interests
6. Campaign Renewal
- Inuvo forms long lasting partnerships with all our clients with an 83% renewal rate across all of our campaigns