Cookieless, Probabilistic Attribution
Use our AI to predict the optimal mix of media for any given budget, across channels, without using consumer tracking IDs.
How It Works:
Step 1: We connect to your marketing data (Google, Display, Linear TV, sales, leads, etc.)
Step 2: Our AI-powered model analyzed day-to-day variations in costs and sales
Step 3: We then identify which efforts most yield your desired outcomes and determine the optimum mix
Step 4: As mix changes, we continue to monitor to suggest the optimal mix and can suggest where to invest new dollars.
Client Success Story
Beta-Tested, Proven Results
IntentKey identified patterns of influence to determine budget mix.
Pre-optimized media mix for one of our clients:

Our recommendations for better mix:
