IntentKey is Inuvo’s proprietary, patented AI that uses large-language-modeling to understand why people are interested in products or services. Powered by a graph of 25 million concepts and insights from reading over 1 million URLs daily, it creates real-time audience models based on intent, not personal data. These models are then matched to media placements for highly relevant and effective advertising, all while prioritizing privacy.

The IntentKey Platform is an advanced AI-powered interface that allows marketers to build, train, and activate real-time audience models. Powered by IntentKey AI, the platform delivers dynamic, privacy-compliant audience insights that update every five minutes, ensuring your campaigns stay relevant in today’s fast-changing advertising landscape.

The IntentKey Platform is the result of years of innovation and refinement, rooted in cutting-edge AI research and built to meet the evolving needs of modern marketers. Here’s how it has evolved:

1. UCLA Lab: The foundation of IntentKey began as groundbreaking AI research conducted in labs at UCLA. This early work focused on creating patented, large-language-modeling systems that could understand context and intent in real time.
2. IntentKey Managed Services: This innovation evolved into IntentKey Managed Services, where Inuvo leveraged its AI to provide full-service audience targeting, insights, and campaign optimization for clients. It showcased the power of IntentKey AI by delivering measurable results across industries.
3. Audience Discovery Portal: To provide marketers with a hands-on experience, Inuvo introduced the Audience Discovery Portal, a demo tool that allowed users to explore IntentKey AI’s capabilities. While it offered a glimpse of what IntentKey could do, it was a “lite” version designed for showcasing insights rather than full functionality.
4. IntentKey Platform: Today, the IntentKey Platform represents the full realization of this journey—a powerful, self-serve interface that gives marketers direct access to IntentKey AI. It allows users to build, train, and activate audience models in real time while maintaining the flexibility of Managed Services for those who need expert guidance.

The platform is designed for marketers, media buyers, and agencies who need smarter, more efficient audience targeting. Whether you prefer hands-on control (self-service) or expert support (managed service), the IntentKey Platform adapts to your workflow and campaign needs.

The IntentKey Platform enables you to:

• Build custom audience models instantly by describing your target audience or entering a product page URL.
• Train and refine models to align with your campaign goals.
• Activate models either independently through your DSP (self-serve) or with Inuvo’s Managed Services team for expert optimization.
• Access real-time updates every five minutes, keeping your targeting fresh and accurate.
• Gain actionable insights into demographics, sentiment, and geography to make informed marketing decisions.

The advertising landscape is shifting, with signal loss, rising costs, and stricter privacy regulations making traditional tools less effective. The IntentKey Platform solves these challenges by using AI to eliminate reliance on cookies and personal identifiers. It delivers real-time, privacy-first audience insights based on content consumption across the open web that helps you improve performance, reduce waste, and achieve better ROI.

Unlike static SaaS tools or cookie-based targeting, the IntentKey Platform is powered by adaptive AI that:

1. Continuously evolves audience models in real time.
2. Provides full transparency into the concepts driving your models.
3. Offers flexibility with both self-serve and managed service activation options.
4. Delivers insights from open web data, ensuring privacy compliance without sacrificing precision.

Self-Serve: Build and activate your audience models directly through the platform and integrate them with your DSP for full control over your campaigns.

Managed Services: Partner with Inuvo’s team of experts to activate and optimize your campaigns. Managed clients receive full transparency into the audience models driving their results, plus tailored reporting and insights.

Once the platform is live, simply log in, describe your audience, and start building models instantly. Whether you’re ready to activate on your own or prefer expert-managed support, the IntentKey Platform is designed to fit seamlessly into your workflow. Sign up for the Inuvo newsletter below to receive launch updates!

Inuvo is a leader in AI-powered advertising, delivering innovative, privacy-first solutions that solve real marketing challenges. With the IntentKey Platform, you gain access to cutting-edge AI that simplifies audience targeting, delivers measurable results, and ensures compliance with today’s privacy standards—all backed by Inuvo’s expertise and commitment to ethical AI development.