New Year Audience Models
Reach High-Value New Year Audiences
As the New Year approaches, distinct consumer groups emerge: adventure-seeking travelers, fitness enthusiasts, decluttering experts, and financial planners. Capitalize on this prime opportunity to engage with highly motivated audiences as they prepare for a fresh start in the coming year. These consumers are actively researching travel destinations, fitness programs, organization methods, and budgeting strategies. IntentKey’s pre-built, ready-to-activate models make it simple to connect with your ideal New Year audience. Don’t miss this chance to put your products and services in front of consumers when they’re most motivated to make positive changes.
How are models activated?
IntentKey’s New Year audience models are now available for activation! These AI-powered models can be accessed directly by clients through a PMP, or our team at Inuvo can activate the models on your behalf. While we offer a set of pre-built models focusing on key New Year audiences, such as travel enthusiasts, fitness seekers, home organizers, and budgeting planners, these are just a starting point. Our data experts will work with you to customize, expand, or refine the models to precisely target your desired audience segments and achieve your unique campaign goals for helping consumers kick off their year.
Want a different model?
This is only a sampling of IntentKey’s modeling capabilities! Our team can build precise custom models to maximize relevance and response. Contact us today!
MONEY-SAVVY GOAL SETTERS
Tech-savvy professionals focused on financial growth and self-improvement. They seek to optimize personal finances, explore investment opportunities in stocks and 401(k)s, and stay updated on the latest gadgets. Tax-conscious and education-oriented, they’re committed to building wealth and enhancing their financial literacy in the new year.
60.27M-89.49M
2.88M-4.03M
CLUTTER BUSTERS
Organized enthusiasts passionate about streamlining their living spaces. They embrace minimalism, drawing inspiration from Marie Kondo and The Home Edit. Avid readers and lifelong learners, they’re tech-savvy with smart home devices. They frequent IKEA and HomeGoods, always seeking innovative storage solutions and home improvement ideas.
64.46M-82.98M
2.98M-3.71M
FITNESS RESOLUTIONERS
New Year’s goal-setters determined to revolutionize their health in the coming year. They’re embracing plant-based eating, low-sugar diets, and fitness challenges. Armed with new workout gear and gym memberships, they’re diving into running and nutrition research. They’re ready to cook healthier, move more, and transform their bodies.
36.3M-51.65M
1.61M-2.28M
NEW YEAR, NEW TRAVELS
Adventure-seeking globetrotters planning their year’s getaways. They’re booking all-inclusive resorts in Mexico, researching VRBO rentals, and comparing flight deals. Keen on unique experiences, they’re coordinating car rentals and kayaking trips. They balance luxury hotels with off-the-beaten-path discoveries, using travel agencies to craft unforgettable journeys throughout the year.
25.85M-40.03M
1.71M-2.19M
MONEY-SAVVY GOAL SETTERS
Tech-savvy professionals focused on financial growth and self-improvement. They seek to optimize personal finances, explore investment opportunities in stocks and 401(k)s, and stay updated on the latest gadgets. Tax-conscious and education-oriented, they’re committed to building wealth and enhancing their financial literacy in the new year.
60.27M-89.49M
2.88M-4.03M
CLUTTER BUSTERS
Organized enthusiasts passionate about streamlining their living spaces. They embrace minimalism, drawing inspiration from Marie Kondo and The Home Edit. Avid readers and lifelong learners, they’re tech-savvy with smart home devices. They frequent IKEA and HomeGoods, always seeking innovative storage solutions and home improvement ideas.
64.46M-82.98M
2.98M-3.71M
FITNESS RESOLUTIONERS
New Year’s goal-setters determined to revolutionize their health in the coming year. They’re embracing plant-based eating, low-sugar diets, and fitness challenges. Armed with new workout gear and gym memberships, they’re diving into running and nutrition research. They’re ready to cook healthier, move more, and transform their bodies.
36.3M-51.65M
1.61M-2.28M
NEW YEAR, NEW TRAVELS
Adventure-seeking globetrotters planning their year’s getaways. They’re booking all-inclusive resorts in Mexico, researching VRBO rentals, and comparing flight deals. Keen on unique experiences, they’re coordinating car rentals and kayaking trips. They balance luxury hotels with off-the-beaten-path discoveries, using travel agencies to craft unforgettable journeys throughout the year.
25.85M-40.03M
1.71M-2.19M
View our entire collection of Holiday Audience Models
Contact us today to leverage these why-based models for your holiday marketing strategy.