Football Audience Models

Reach "Super"-Value Audiences
As Championship Sunday approaches, distinct consumer groups emerge: dedicated fans gearing up for the action, ad enthusiasts eagerly awaiting the iconic commercials, and social planners crafting the perfect watch party experience.
Capitalize on this prime opportunity to engage with highly motivated audiences during one of the most anticipated football events of the year. These consumers are actively exploring team stats, ad previews, party supplies, and recipes to make their celebration memorable. IntentKey’s pre-built, ready-to-activate audience models make it simple to connect with these super-sized audiences.
How are models activated?
IntentKey audience models are now available for activation! These AI-powered models can be accessed directly by clients through a PMP, or our team at Inuvo can activate the models on your behalf. While we offer a set of pre-built models focusing on key Big Game audiences, such as football enthusiasts, commercial watchers, and party planners, these are just a starting point. Our data experts will work with you to customize, expand, or refine the models to precisely target your desired audience segments and achieve your unique campaign goals.
Want a different model?
This is only a sampling of IntentKey’s modeling capabilities! Our team can build precise custom models to maximize relevance and response. Contact us today!

HERE FOR THE FOOTBALL
Football enthusiasts immersed in the excitement of The Big Game. They passionately follow team stats, player matchups, and game-day strategies, eagerly preparing to cheer for their favorites. Loyal fans and competitive spirit define this group, often fueling engagement with sports gear, streaming platforms, and in-depth game analysis. They’re committed to celebrating the sport and making Championship Sunday unforgettable.
~31million
HERE FOR THE COMMERCIALS
Ad enthusiasts captivated by the creativity of The Big Game commercials. They eagerly anticipate the iconic brand moments, analyzing ad concepts, storytelling, and humor that define this cultural event. These viewers are trend-savvy and pop-culture driven, often sharing and discussing their favorite ads on social media. For them, Championship Sunday is less about the scoreboard and more about the marketing showcase that steals the spotlight.
~18million


HERE FOR THE PARTY
Social planners dedicated to hosting the ultimate Big Game watch parties. These organizers focus on crafting the perfect experience, from curating game-day recipes and drink menus to decorating with team-themed flair. For them, Championship Sunday is about bringing people together to celebrate, cheer, and enjoy the festivities. They seek ideas and products that make hosting seamless and memorable, ensuring their party is as iconic as the game itself.
~23million

HERE FOR THE FOOTBALL
~31million

HERE FOR THE COMMERCIALS
~18million

HERE FOR THE PARTY
~23million
More IntentKey Audience Models
Contact us today to leverage these why-based models for your marketing strategy.