About IntentKey
We put the entire web to work
to find your best audiences
Our AI, IntentKey, sits on top of our web crawler.
It finds patterns & connections to uncover insights & trends to buy media that reaches audiences more effectively.
Reduce cookie reliance through rich, AI-generated insights
Utilize a large language model instead of relying on individual user profiles
Enhance audience discovery to increase conversions and reduce ad spend
Achieve privacy compliance without sacrificing performance
How IntentKey Works
1. Websites are crawled
Web crawler Initially trained on over 110B pages of content with 1M+ new URLs each day
3. AI develops real-time, concept-based models
Understands consumer interests & WHY content is consumed via 25+M AI-identified concepts
2. AI analyzes data from web crawler
Finds patterns and trends to understand WHY URLs are visited
4. Ad shown when WHYs match
AI understands ideal audience and shows ads* to new audiences with similar concepts
*Accesses Microsoft Xandr inventory
IntentKey Client Value
Our AI Solves “Why?”
Set the Scene: You sell audio-based sleep aids. Among the many potential audiences, our AI finds &
targets pug owners because their notorious breathing difficulties tend to keep owners awake at night.
Everyone buying the same WHO-based audiences
…while IntentKey identifies custom CONCEPT-based audiences and solves WHY & WHEN interest is shown.
Our AI Activates Ad Placement
AI Across All Channels
Whether it’s branding,
awareness, prospecting,
conquesting, or retargeting – We blend the best of contextual, behavioral,
& sentiment at scale.
