Inuvo is a data-driven company, so we understand the power of trends in data. Our IntentKey AI has analyzed the effect of the COVID-19 pandemic and it is no secret that consumer trends have shifted, from shoppers looking for essentials, distractions, or items that fit their new changing lifestyles both while at home and after the pandemic begins to subside. Understanding consumer behavior in this new environment will help guide marketers to proactively react.
Inuvo’s IntentKey AI has analyzed content consumption at the category level and compared March patterns to January to get an understanding of how COVID-19 is impacting the type of content American’s are consuming. These are simply a sampling of some of the trends we have seen.
Businesses across the country are looking for ways to stay connected and get new messaging out to their customer base.
Americans are less interested in pants than ever before! Users consuming content around pants decreased by 46% and sleepwear had increased 305%.
In contrast, snack and dessert recipes have increased 40%.
Home improvement saw similar changes with one large spike on Saturday March 21st, where there was a 400% increase.
The highest indexing category is infectious disease, which saw over a 3,000% increase.
The second highest indexing category is Immune Disorders at over a 1,500% increase, showing an interest in populations that are at an increased risk of infection.
The third highest indexing category is insurance, indicating that American’s are motivated now more than ever to make sure they are insured for any situation.
The tax category was one of the highest indexing categories, showing consumers are interested in self-serve or online service providers to help with their taxes.
American’s continue researching new homes, especially with the recent reduction in interest rates.
Consumers seek out ways to relax and consume their favorite beverages at home.
While most museums across the country are shut down, many are bringing their exhibits into the living rooms of America through virtual experiences.
Many states are waiving the requirement to have a fishing license to get people outdoors or on the water doing isolated activities.
American’s are feeling the need to support each other in this time of need.
With hair salons shut down across the country, many American’s are turning to at home solutions to touch up their roots and get a trim. Conversely there has been a 55% decrease in makeup.
Learn more about these trends and how the IntentKey can help your marketing efforts by filling out the form below.