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Targeting Articles

Advertising Now Has AI that Functions Like the Human Brain

What is a Concept? It’s one of the top questions new customers and partners ask us, and rightly so. Originating from the Latin word conceptum, concepts are tied to thought, frame of mind, and imagination. As it relates to ad targeting, we define a Concept (yes, capital ‘C’) as the cognitive...
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Moving beyond Contextual Targeting

Contextual Targeting has been around for a while now, and its success is based on the content keywords that are chosen. The inherent weakness in this approach lies in the complexity of the English language. For example, does a galaxy refer to a solar system, a phone, or a soccer team? Similarly, doe...
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