Campaign Goal

Reach new audiences to encourage purchases of easy travel packages.

The Challenge

To build brand awareness of hassle-free travel packages among new audiences who have not yet been to one of the brand’s properties.

Inuvo Technology Solution

IntentKey™ technology was utilized to identify users interested in travel.

The Results

Based on Inuvo’s proprietary IntentKey™ technology, the campaign awareness goals were exceeded by 265%.

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