Case Studies Industry: Retail
To drive high value transactions with new customers.
To only prospect new users in a competitive niche industry, while suppressing the existing customer base to not waste ad dollars.
Inuvo’s IntentKey™ technology was used to identify cycling users interested in high-end apparel.
The cycling brand realized a 10:1 return on advertising spend (ROAS) and gained a deeper understanding through user insights into what their customers value from cycling apparel purchases for future marketing messaging.