Case Studies Industry:

Upscale Cycling Brand Delivers Performance On and Off Road with Inuvo

Campaign Goal

To drive high value transactions with new customers.

The Challenge

To only prospect new users in a competitive niche industry, while suppressing the existing customer base to not waste ad dollars.

Inuvo Technology Solution

Inuvo’s IntentKey™ technology was used to identify cycling users interested in high-end apparel.

The Results

The cycling brand realized a 10:1 return on advertising spend (ROAS) and gained a deeper understanding through user insights into what their customers value from cycling apparel purchases for future marketing messaging.

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