Case Studies Industry: Services & Utilities
Campaign Goal
To recruit qualified job applicants to fill a range of open positions across the company.
The Challenge
Maintain a large number of positions that range from customer service to sales to tech support while unemployment rates are at a historic low.
Inuvo Technology Solution
Inuvo’s IntentKey™ AI driven prospecting engine identified key insights of in-market applicants for the television provider, allowing for efficient targeting and recruitment for hyper-focused positions.
The Results
High performance has led to a long-term client relationship that has defined the main job seeking users, crushed CPA goals, allowed for continued lower CPA expectations, and the ability for early targeting of job seekers, providing high job application and placement rates for the client.