Campaign Goal

Expand market share through high value customer acquisition.

The Challenge

To drive incremental profitability and increased sales through new customer acquisition in the home and garden category for a major online retailer.

Inuvo Technology Solution

Inuvo’s IntentKey™ targeting solution was utilized to find lookalike shoppers and develop new prospect user segments who have an intent to purchase and build the online retailer’s customer base.

The Results

The online retailer realized a 28% lift and 20:1 ROAS in their prospect efforts and was able to continue to improve upon the metrics of the campaign.

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