Case Studies Industry: Nonprofit
Generate new one-time and tribute donors.
Prospect only new donors through first touch attribution, so that the retargeting partner has a renewed prospect pool to nurture through the funnel.
Inuvo’s IntentKey™ technology was utilized to target new prospective donors with a propensity to donate larger sums than traditional donors.
The nonprofit reached their KPI of acquiring new donors below their benchmark CPA and utilized campaign insights to fuel future prospecting efforts across channels.