Case Studies Industry: Nonprofit
Campaign Goal
Generate new one-time and tribute donors.
The Challenge
Prospect only new donors through first touch attribution, so that the retargeting partner has a renewed prospect pool to nurture through the funnel.
Inuvo Technology Solution
Inuvo’s IntentKey™ technology was utilized to target new prospective donors with a propensity to donate larger sums than traditional donors.
The Results
The nonprofit reached their KPI of acquiring new donors below their benchmark CPA and utilized campaign insights to fuel future prospecting efforts across channels.