Case Studies Industry: Financial Services
Campaign Goal
To drive brand awareness of money-transfer company offerings among first and second-generation immigrants and new users to increase users of money transfers.
The Challenge
To grow market share amid a highly competitive market of money transfer services with a niche audience of first and second-generation immigrants who want to utilize the service to send money to family abroad.
Inuvo Technology Solution
Inuvo’s IntentKey™ AI-driven prospecting technology targeted new users and a very specific users of immigrant families.
The Results
The money transfer company crushed their CPA goal by 97% and generated money transfers 15x’s greater than their goal.