Overview
A luxury home retailer wanted to grow their sales through new customer acquisition. Their campaign goals were aggressive and shopping habits had not yet returned to normal as COVID restrictions were reduced.
The typical luxury shoppers were not the source of the explosive growth for this client. Instead, by utilizing the IntentKey technology, some unexpected trends appeared in their shoppers:
- Wedding registries and gifts associated with delayed celebrations of marriages,
- Baby furniture and nursery accessories,
- Home office furniture
- More functional furniture,
- Patio sets, and indoor and outdoor accessories.
Comparative shopping was surprising, ranging from big box discount retailers through luxury brands. Discounts and sales coupons were also now considered by the customers. Beyond the campaign, these insights were used to incentivize repeat orders and enhance loyalty programs.
While these new intents and behaviors were unexpected, Inuvo was able to capitalize on these interests resulting in an astonishing 88:1 Return on Ad Spend (ROAS).
