Case Studies Industry: Retail
Campaign Goal
Return on ad spend, new client acquisition, and deep insights into shopper trends and comparison shopping.
The Challenge
A luxury home retailer was looking to grow their sales through acquiring new customers and not exhausting their existing customer base.
Inuvo Technology Solution
Inuvo’s IntentKey™ AI was used to model the converting users to truly understand their intent signals to then go out and target and acquire new customers.
The Results
The client generated an 88:1 return on their ad spend acquiring new customers. In addition, the client generated insights into key areas of interests that can be leveraged to fuel marketing efforts and promotions, particularly against their competitors.