Objective

Grow sales through acquiring new customers and not exhausting their existing customer base

Overview

Behaviors changed with the pandemic to include more functional furniture, home office, and events such as births, and delayed celebrations.  Inuvowas able to capitalize on new and emerging behaviors in shoppers for luxury home goods achieving an astonishing 88:1 ROAS.

Intent Signals

  • Wedding Registry
  • Baby Furniture
  • Nursery Accessories
  • Quality Home Office Furniture
  • Livable Furniture
  • Patio Sets
  • Ottoman Coffee Table
  • Modern Furniture
  • Space Saving
  • Nordstrom

Key Results

Achieved

88:1 ROAS

Gained New Shopper

Behavior & Insights

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