The Challenge

To drive brand awareness of the Maryland National Guard with students ages 17-24.

Inuvo Technology Solution

IntentKey™ was utilized to target students who were searching for their next steps in life.

The Results

Based on Inuvo’s proprietary IntentyKey™ technology, the campaign goals were exceeded by 30% on desktop and by 70% on mobile. As a result, the client expanded its campaigns to include two additional markets.

Want to learn more? Download the case study here.