The Challenge

To drive online user engagement for a major pharmaceutical company.

Inuvo Technology Solution

Inuvo’s IntentKey™ technology was utilized to reach women 35-60 interested in hypothyroidism-related content.

The Results

Inuvo identified hidden associations with hypothyroidism to find users who would engage with the pharmaceutical company’s content and doubled the scope of the campaign.

Want to learn more? Download the case study here.