Case Studies Industry: Pharmaceuticals
Campaign Goal
To drive online user engagement for a major pharmaceutical company's new hypothyroid drug.
The Challenge
Effectively raise brand awareness of a new pharmaceutical drug without violating HIPAA regulations, which can be particularly challenging in a digital environment.
Inuvo Technology Solution
Inuvo’s IntentKey™ technology was utilized to reach women 35-60 on contextually related hypothyroidism content. In addition, the IntentKey™ AI was able to understand related interests among those users, such as dairy and gluten free recipes.
The Results
Inuvo identified hidden associations with hypothyroidism to find users who were interested in and engaged with the pharmaceutical company’s content and as a result reached users on more cost-effective recipe inventory. This led the client to doubling the scope of the campaign.