Campaign Goal

Drive email list and loyalty program sign ups.

The Challenge

Drive email subscribers and signups for a wine enthusiast loyalty program, reaching adults 21+.

Inuvo Technology Solution

Inuvo’s IntentKey™technology was able to analyze the best performing users and target lookalike users who have the same areas of interests based on content consumption and intent triggers.

The Results

Inuvo doubled the number of existing client loyalty members at half the CPA of other partners on the plan.

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