Increase engagement and brand lift for historic coastal region by targeting females 55+ who are planning a family vacation.
Inuvo Technology Solution
Inuvo’s IntentKey™ AI technology was utilized to help Streetsense reach family vacation planners in a geographically targeted area for nearby and short-travel vacations.
Inuvo’s IntentKey™ targeting delivered a 26% brand lift for this tourism client. And the agency has seen intent to visit a destination increase by as much as 78% as a result of Inuvo’s IntentKey™ targeting across other campaigns.